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Prime Day 2025 ends tonight, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over.
New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.
Retails sales like Amazon Prime Day are rife with potential pitfalls for unwary consumers, whether it's "sale prices" that are just hype, or a lack of readily available price-tracking on the site, so I'm always looking out for bamboozles, and I caught an interesting one.
Check out this deal for Amazon Echo Frames Smart Glasses (but don't hit "buy.") They're $129, down from $299.99. If you were looking for a solid pair of audio smart glasses from 2023 that integrate with Alexa, it would seems like a really good deal, until you look at this listing: It's the same third-gen Amazon Echo Frames for the same $129 price, but you also get an Echo Spot for free, just for clicking on the right listing. This is, by the way, a great deal. Echo Spots cost $44.99 on Prime Day with an $79.99 list price. But it's a great deal someone could easily miss with an "impulse click" on the original listing, so make sure you look around a little before you purchase anything on Prime Day. On a semi-related note: Amazon really wants to unload Echo Frames, so it's a buyer's market for slightly outdated smart glasses. Another pitfall: missing the Prime Day prices. The sale ends in a few hours.
Looking for something else? Retailers Walmart and Best Buy have Prime Day competition sales that are running through July 13, and are especially useful if you don’t have Amazon Prime.
Walmart’s Prime Day competition sale runs through July 13, and includes deals up to 50% off. It’s an especially good option if you have Walmart+.
Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
