Samsung taps Sydney Sweeney and K-pop stars TXT for its Unpacked event

Samsung Unpacked 2024 had a not-so-surprise guest in the audience at its event in Paris on Wednesday: Sydney Sweeney.

This is the Immaculate star's second Samsung Unpacked as a Samsung celeb partner. Sweeney was the only celeb partner shown at the event during the livestream, but K-Pop group Tomorrow x Together and a "digital magician" named Caleb were featured in pre-recorded segments.

Sweeney lent her face to a demonstration of the new AI-powered 3D avatars generated by its "portrait studio," which involved some stilted back and forth between her and the presenter. The new feature generates portraits in four filters: "Sketch," "Watercolor," "3D Cartoon," and "Comic."

Tomorrow X Together promoted the Galaxy Z Flip 6 in a behind-the-scenes video teasing their new song, "Open Always Wins," released in collaboration with Samsung. The Galaxy Z Flip 6 upgrades from the Galaxy Z Flip 5 with a smaller battery, more Galaxy AI integration, a better camera, and dust and heat protection.

As for the digital magician, he used Galaxy AI to identify stars and draw himself on a starry, starry night by the Eiffel Tower.

Last year, Samsung Unpacked panned to K-pop stars, like BTS' Suga and IVE's Wonyoung, in the crowd. This event was light on star power, with only Sweeney in attendance IRL, but this year's focus was on AI, so maybe that was intentional.