X announces labels for parody accounts

Parody accounts on X (formerly Twitter) are about to become more obvious.

On Thursday, X's official Safety account shared a post announcing that labels for parody accounts are rolling out.

Tweet may have been deleted

"We’re rolling out profile labels for parody accounts to clearly distinguish these types of accounts and their content on our platform," it reads.

"We designed these labels to increase transparency and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied. Parody labels will be applied to both posts and accounts on X to clearly demonstrate the source of the content you’re seeing. We’ll share details soon on when the label will become mandatory for parody accounts."

Musk announced back in 2022 that parody accounts would need to mark themselves as such or risk a permanent suspension, presumably because such parody was made easier – and harder to distinguish – by the sudden ability for anyone to buy a blue checkmark.