Give your family the gift of reading with a Kindle Paperwhite Kids for 22% off

SAVE $40: As of Feb. 20, get the Amazon Kindle Paperwhite Kids for $139.99, down from its usual price of $179.99, at Amazon. That's a discount of 22%.

If you're a voracious reader, you probably already have a Kindle. It's a convenient way to devour tons of books, and with Kindle Unlimited, you've got a subscription to download tons of books to satisfy those cravings. It's not too late for your kids to follow in your footsteps, and a great way to engender a love of reading in your offspring is by gifting them their own. And right now, you can get one at a great price so you can feel good about what they're doing in their free time – and they can explore tons of awesome new stories.

As of Feb. 20, get the Amazon Kindle Paperwhite Kids for $139.99, down from its usual price of $179.99. That's $40 off and a discount of 22%. This discount currently applies to the Cyber City and Starfish covers that come with the unit.

This is the latest model of Amazon's Kindle Paperwhite, with a 7-inch e-ink display complete with a higher contrast ration and 25% faster page turns than the previous model. It's waterproof, with an adjustable warm light and glare-free display, and it even has a set of parental controls that you can adjust to your liking while adding books from your account to your child's account so you can have control over what they read.

This particular purchase also comes with 6 months of Amazon Kids+, which offers unlimited access to kids' books and content, so you can give them free reign when you're comfortable to choose age-appropriate reading materials. If you're ready to send your kids off on their own reading journey, this is a great place to start, especially at a discount.