How Metro Pride Awards show media’s power to shape attitudes
In recent years, the UK has made significant strides toward equality and inclusion for the LGBTQ+ community, but the fight for full acceptance and visibility is far from over.
That’s why the launch of the inaugural Metro Pride Awards this week is a significant milestone, not only for the Metro, but also for the media landscape in the UK as a whole.
It signals a recognition of the importance of showcasing LGBTQ+ stories, successes, and challenges to a broad, mainstream audience.
As someone who grew up in a time when such high-profile platforms were far less common, I can’t help but feel this is an important step forward in our journey toward equality. For too long, LGBTQ+ stories were either ignored or marginalised by mainstream media.
Press attitudes towards LGBTQ+ people in the 1980s and 1990s in particular were largely hostile and sensationalist, reflecting and reinforcing widespread societal prejudice.
And, while we have certainly seen progress, with more representation in film, television, and news, there’s still a need for robust platforms that amplify our voices in all areas of life—not just when it comes to struggles, but also successes and achievements.
That’s where awards like the new Metro Pride Awards and others come in. They highlight the accomplishments of LGBTQ+ individuals in various sectors, from arts and culture to politics and business, and provide a platform that celebrates these contributions on a national stage.
Award Categories
Nominations are open from today until November 1, with categories including:
- Celebrity Of The Year
- Broadcaster Of The Year
- Brand Of The Year
- Inspirational Ally
- Music Hero Of The Year
- Sports Hero Of The Year
- LGBT+ Game Changer Award
- LGBT+ Trailblazer
- LGBT+ Role Model
- Rising Star Award
- LGBT+ Business Leader Of The Year
- Marketing Campaign Of The Year
- Business Of The Year
- Best Breakthrough Business
- Most Inclusive Employer
- Outstanding Corporate Social Responsibility
- Grassroots or Charity Organisation Of The Year
- Outstanding Contribution To LGBT+ Life
- Equality, Diversity and Inclusion Award
- Lifetime Achievement Award
The importance of this cannot be overstated. For young LGBTQ+ people, seeing themselves reflected in the media—especially in a celebratory context—is empowering. Growing up, I wish there had been more high-profile, positive representations of LGBT+ individuals succeeding in their careers, contributing to society, and being acknowledged for their hard work.
In those formative years, such visibility can make all the difference in fostering self-worth and belonging. For me, the absence of role models in mainstream outlets often made it feel like being gay was something to hide, rather than something to be proud of.
The Metro Pride Awards are particularly important because being the biggest circulation newspaper in the UK and with a widespread and diverse readership, Metro is uniquely positioned to bring LGBTQ+ issues to the forefront, reaching people who may not engage with specifically LGBTQ+ media. By dedicating an entire awards event to the LGBTQ+ community, Metro is helping to normalise LGBTQ+ success and integrate it into the mainstream narrative.
This isn’t just about celebrating one community—it’s about showing the entire nation that LGBTQ+ people are integral to every facet of society and deserve to be recognised as such. Another important aspect of these awards is the role they play in raising awareness about the challenges the LGBTQ+ community continues to face.
LGBTQ+ people are still marginalised in many ways. Discrimination, hate crimes, and lack of access to resources remain very real issues for many within the community, particularly for trans and non-binary individuals, and for LGBTQ+ people of colour.
Awards like the Metro Pride Awards serve as platforms to bring these issues into the public discourse, reminding us that the fight for true equality is ongoing.
This flagship event also provides an opportunity to educate the broader public about the diversity within the LGBTQ+ community itself. The community is not a monolith, and the stories of lesbian, gay, bisexual, transgender, and non-binary people are as varied as those of any other group
From successful business leaders to artists, athletes, and activists, next year’s Metro Pride Awards have the potential to showcase the vast contributions LGBTQ+ individuals make to society, challenging outdated stereotypes and broadening perceptions.
Initiatives like this not only shine a spotlight on individuals who have achieved great things but also remind the wider public of the importance of inclusion and representation. Looking back, I wish I had grown up with such high-impact events that celebrated LGBTQ+ achievements. It would have been reassuring to know that being different wasn’t something to fear but something that could be a source of strength and pride.
The launch of the Metro Pride Awards is a positive step, and it’s my hope that this will become a fixture in the UK’s cultural calendar for years to come. Fair play to the Metro for embracing this event. It reminds us that the media has a powerful role to play in shaping societal attitudes. By choosing to celebrate the LGBTQ + community, Metro is helping to build a more inclusive future for everyone.
Get in touch with our news team by emailing us at webnews@metro.co.uk.
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