Diner chain Denny’s closing dozens more locations on top of 150 already shuttering
American casual diner chain Denny’s is reportedly shuttering over three dozen more restaurants in addition to 150 previously marked for closure.
Denny’s in October said it would close 50 locations by the end of 2024 and 100 in 2025, amounting to one-tenth of its locations across the US.
But in an investors call on Wednesday, Denny’s chief financial officer Robert Verostek said 70 to 90 would close this year and that 88 were shuttered last year, USA Today reported. That means up to 38 more restaurants are on the chopping block than originally announced.
The diners that are set to close have been operating for an average of almost 30 years.
‘In any mature brand, when restaurants have been open that long, it is natural that trade areas can shift over time,’ said Versostek.
‘Accelerating the closure of lower-volume restaurants will improve franchisee cash flow and allow them to reinvest into traffic-driving initiatives like our tested and proven remodel program.’
Some of the locations set for closure are in aging buildings or have expiring leases, according to the company.
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