Out of Home advertising company takes stake in Frisk Radio

Smart Outdoor Media has taken an equity stake in north east England DAB station Frisk Radio.

The Out of Home advertising company has over 350 digital billboard screens and says the move helps it evolve into a multi-channel agency, capable of delivering campaigns with both audio and visual elements.

Frisk Radio says it stands to benefit significantly from the alliance, with access to a vast platform to amplify its reach and connect with new listeners.

Frisk’s Radio’s Director, Stuart Landreth said: “We’ve spent 2 years building the Frisk brand. Our existing listeners love the product, but our biggest challenge has been breaking through to new audiences. Having access to Smart Media’s screen network will put our name in front of tens of thousands of adults every single day, on key commuter routes around the region.”

Founded in 2019, Smart Outdoor Media Ltd is at the forefront of digital OOH advertising. With a diverse portfolio of advertising screens in prominent locations including the Tyne Tunnel, and Sunderland’s Keel Square, Smart Media continues to set the standard for impactful advertising in the North East.

CEO of Smart Outdoor Media Ltd, Mark Catterall added: “Frisk’s team demonstrated an incredibly efficient, and scalable approach to radio broadcasting and station management.

“This acquisition will allow Smart Outdoor Media to evolve into a multi-channel agency, capable of delivering campaigns with both audio and visual elements, and maximizing ROI for advertisers.”