Ken Bruce to join the first Greatest Hits Radio themed cruise to Hamburg
Ken Bruce, Martin Kemp, Jenny Powell and Kate Thornton will be on-board the first Greatest Hits Radio themed cruise in a partnership with Ambassador Cruise Line.
The one-off five-day trip onboard Ambience will set sail from London Tilbury on 27th October, heading to Bauer’s HQ city of Hamburg along the River Elbe to Amsterdam, and back on the 1st November.
In addition to all amenities and activities available on board, fans will be able to play PopMaster with Ken Bruce, dance their nights away to DJ sets by Martin Kemp, Jenny Powell and Kate Thornton and participate in Q&A sessions with the Greatest Hits Radio hosts.
The campaign, brokered by Accord Marketing, includes on-air trails, spotlight ads, social media posts and online competitions, and will be seen throughout the eight months leading up to the trip this Autumn.
To amplify the campaign, Ambassador will also publish a feature in their on-board magazine and video clips for Greatest Hits Radio will appear on screens in their ships across the globe.
The cruise will also transport a video crew to film the whole experience, resulting in video content to be posted online and on socials after the trip.
Simon Kilby, MD, Bauer Media Advertising, said: “This Greatest Hits Radio Escape cruise is one of the biggest and most ambitious partnerships we’ve done in recent years. The station is on a meteoric rise, and as we see more listeners coming to the station and wanting to engage with the brand, this collaboration with Ambassador Cruise Line felt like a natural progression and the perfect partnership.
“This combines the strong relationships our presenters have with their loyal listeners and our burgeoning commercial events portfolio and marries that with a brand and activity that we know our listeners also love.”
Gordon Nardini, CMO, Ambassador Cruise Line, added: “We’re thrilled to be working together on something that’s never been done before, with the fantastic broadcast talent joining guests onboard the Greatest Hits Radio Escape cruise set to further enhance the warmest welcome at sea Ambassador has grown famous for.”
Listeners can pay for the trip or listen to the station to win tickets.