Thanks to Coldture, At-Home Wellness Is Plunging Ahead

Even if you spend every winter on the sub-zero slopes, an authentic cold plunge will still put your nerves to the test. Perhaps you’ve heard the theories behind the shiver-inducing practice: some say a morning ice bath freshens the mind, and clears up any foggy, post-REM residue in preparation for the day ahead. Others simply like the challenge. But, whether you buy into these claims or not, we’d bet that the mere thought of submerging yourself — head to toe — in icy water is enough to get your adrenaline pumping. And that feeling is exactly what cold-water therapy was created to capture.

Canada’s premier cold plunge company, Coldture, was founded in 2021 with the self-set mission of introducing ice treatments to the at-home wellness scene. With its sleek, shiny black shell, the Coldture Pro Plunge is the brand’s latest launch, and can keep water at a frosty low of three degrees Celsius. Of course, it’s only natural that Canada, a country known for its wintry temperatures, has become an industry leader in the cold plunge market; to compete with the great glacial outdoors, your product must be truly impressive.

Accordingly, the Pro Plunge spares little expense. After purchase, the Coldture team will install the system with “white glove” service in your home. They’ll set up and test the built-in, two-step filtration system (complete with disinfection program to ensure consistently clean, cold water with every session). And, from there, it’s incredibly simple to use: pour the water, plug in the Plunge, and soak to your heart’s content.

But the Pro Plunge isn’t just about simulating the polar freeze — the high-efficiency water chiller can also heat water to temperatures of up to 40 degrees Celsius, should you find yourself craving a whirlpool-like soak. Adjustable jets swirl the water, spreading the hot water evenly throughout. And, with remote operation, there’s no need to get in until the waters feel just right. Dive in.

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