Nestlé remains the most valuable Swiss brand

Nestlé has a brand value of just over CHF18.5 billion ($20.7 billion), the London-based brand valuation consultancy Brand Finance reported in its latest ranking on Thursday. This means that the company remains at the top of the 50 most valuable Swiss brands. However, compared to the previous year, Nestlé has lost 13% – or around CHF2 billion – in brand value, according to the press release. The reason given for the falling brand value was unfavourable macroeconomic conditions. As in the previous year, Brand Finance rated watch manufacturer Rolex as Switzerland's second most valuable brand. Its brand value is estimated to have risen to CHF12.3 billion, with the increase mainly due to higher sales forecasts. + Read more: Rolex Sales Top $10 Billion as Luxury Watchmaker Gains Ground, Morgan Stanley Says UBS landed in third place on the podium with a brand value of CHF10.9 billion. "Although the takeover of Credit Suisse meant that an established but controversial brand disappeared ...