Loewe x On: Do You Need It?
Last year, the cult-favorite performance running and apparel brand On tapped Loewe for its first-ever designer collaboration. On has been having an extremely cool year, from designer partnerships to recently bringing Zendaya on as an ambassador to having FKA Twigs as a creative partner. Since the first Loewe collaboration launch, the brands have had multiple drops roll out featuring new colorways and designs. Today, the fall colors debut, and they’ll instantly make you want to go on a brisk walk.
Tell me about the Loewe x On collaboration.
The first product launched for the collaboration was On’s Cloudventure sneaker in 2022 and last year their signature Cloudtilt sneaker. This sustainably crafted shoe adapts to movement and feels like you are literally walking or running on a cloud. This spring, the collection extended past sneakers and into apparel featuring jackets, vests, sweatshirts, and activewear like leggings and sports bras. The clothing boasts the signature On logo combined with the Loewe logo.
This specific drop is another round of Cloudtilt sneakers in vibrant autumn colors: a dark sand, a bright orange that’ll blend into fall leaves, a deep purple, and a khaki green (a personal favorite). The sneakers are $490. Usually, the average On Cloudtilt sneakers are $160, but these aren’t your average pair … they’re Loewe.
Do I need to buy the Cloudtilt sneakers?
Now, no one needs $490 sneakers. But life isn’t always about needs; it’s sometimes about wants. So, if you are into designer products or want comfortable shoes, I’d say: yes. I advocate for them because both brands provide the highest quality products: Loewe with luxury and craftsmanship, and On with design and functionality. These Cloudtilt sneakers are unbelievably lightweight and crafted for long wear, and they come with speed laces so you never have to tie the laces, only tighten them if necessary.
The personal reason why I think these are special is that you can wear them for workouts (I wear mine to the gym, and I’m pretty injury-prone. I had an ankle sprain earlier this year, which prohibited me from wearing heels for six months, and I found myself turning to these sneakers a lot for comfort). You can wear them as a casual look to the office and to dinner as well. (I’m not usually a sneaker girl unless I’m in the gym, but these are the perfect option because they are technically designer.) They’re also knit, made with On’s signature CloudTec Phase™️. This engineer-made unique technology enables the sneakers to have a cushionlike sensation and seamless weight transfer from heel to toe. They adapt to how you move with ultimate ease and comfort, a splurge I think is worth it.
What about the Loewe x On clothes?
I also have the sweatshirt, and while it’s $990 (to be transparent, it was gifted to me), I can say that if I were to pay for it, I’d be getting my cost per wear. Not only have I been wearing it as my go-to gym sweater for my walks to the gym, especially as the weather gets cooler, but it’s been my travel sweater for the past few months. “Damn, what kind of material is this? This is thick,” a TSA agent said to me while patting me down when I was wearing the sweater. While it’s hard for me to justify telling someone they need to spend almost $1,000 on a sweater, I will say it’s worth the investment if you do.
There are a lot of other less expensive apparel products, like the cropped performance top ($265), that I’d spend my money on, not only because I’d wear it to the gym but because it makes for a great throw-on piece for a casual look and doesn’t have to be styled with performance gear. The leggings ($390) and shorts ($330) are sculpting, just like traditional On leggings, and they’re versatile — you can wear them to work out or to run errands.
How do I get it?
The full collection, including the new fall colorways of the Cloudtilt sneakers, is available now on Loewe.com and On.com and at retailers like Neiman Marcus.
Loewe x On Cloudtilt Knit Running Sneakers
Loewe x On logo Jersey Sweatshirt
LOEWE x On Performance logo crop Performance top