What to Expect From the 2025 Victoria’s Secret Fashion Show

For his first Victoria’s Secret Fashion Show, executive creative director Adam Selman is swinging big. On today’s episode of The Run-Through With Vogue podcast, the designer — who is best known for making the sheer Swarovski-crystal-encrusted gown that Rihanna wore to the 2014 CFDA Awards and later serving as the chief design officer of Savage x Fenty — said the highly anticipated show on October 15 will be big, powerful, playful, and grounded in storytelling. He took Victoria’s Secret’s rich 50-year history of influence and innovation into account and approached the job as if he were designing for a true maison.

“I’m really taking this as any other designer would do: pull from some of the archives without being weighted by it,” Selman told podcast host Nicole Phelps.

He continued: “I think I went into this really wanting to tell stories. At the end of the day, over my career, an important thing for me is to try to tell stories. I had this deep passion for really wanting to make the audience feel something.”

How can I watch the 2025 Victoria’s Secret Fashion Show?

If you want to see Selman’s vision come to life, you can stream the Victoria’s Secret Fashion Show tomorrow, October 15, on Prime Video, Amazon Live, or Victoria’s Secret’s social-media channels.

Will there be Victoria’s Secret Angel wings?

Yes. “The Angel wings are synonymous with the brand at this point,” Selman said. “It’s all about recontextualizing the wings … everybody can wear the wings if they want to wear the wings. It’s more about, Where do you want those wings to take you? And that’s really probably more of my job: to show different options of where those wings could take you.” Keeping with the heritage of the brand, the story Selman is selling is the fantasy — but his interpretation of it will be more conceptual than year’s past: “Everything’s a fantasy, right? And it’s more about how you contextualize the fantasy.”

What will change in this year’s show?

First off, the show is set in different chapters, all around the day-to-night concept. “It starts with morning and it ends with black tie,” he said.

Selman also told Phelps how he plans to approach size inclusivity, something he excelled at while leading Savage x Fenty, but something that’s plagued Victoria’s Secret for years and ultimately contributed to its downfall in 2019.

“I’m very inclusive; that’s part of my past, my history that I’m going to bring forward. But it has to be authentic, right? I think people are sick of seeing brands tick boxes,” he said. “I also think it also has to be the right product for the right size. With my history of working in size inclusivity, that’s the most important thing. I think lingerie is illusion. It’s illusion and solution. To me, that’s the most important thing as opposed to ‘this one thing has to fit everyone’. I think finding the right thing for the right people is what works best.”

Who is walking in the VS show?

Models including Paloma Elsesser, Imaan Hammam, Alex Consani, and Candice Swanepoel have all posted teasers for the show. And, for the first time ever, basketball player Angel Reese will also be walking.

Will there be blowouts?

Yes. Selman said he read the comments stating “no slick-backs, no ponytails.” The people have spoken and they want big, bouncy blowouts. Bring on the curls.