Kylie Jenner Is Dabbling in Music
Like all the best reality stars before her, Kylie Jenner has decided to record a pop song. Wisely, she is not actually testing the waters of a music career but just sing-rapping the bridge of a Terror Jr song as part of an ad for Kylie Cosmetics. Kim Kardashian’s “Jam (Turn It Up)” this is not.
Over the weekend, Jenner shared the sequel to “Glosses,” the 2016 video in which she announced that Kylie Cosmetics was getting into lip gloss. If that means nothing to you, then you are probably over the age of 30. (It was a big deal to people who use Snapchat as a texting app.) The original video, in which Jenner played a getaway driver for her shiny-lipped friends, was set to the Terror Jr song “Three Strikes.” Now, to celebrate the tenth anniversary of Kylie Cosmetics and her upcoming King Kylie Collection, Jenner got the gang back together for a sequel.
The cleverly titled “Fourth Strike” is the soundtrack for “Glosses Part 2: King Kylie Returns,” and while you can’t hear much of Jenner’s vocal work in the ad, you can listen to the song on its own to get the full effect.
“One strike, two strike, let me get the mood right,” Jenner raps. “I just wanna tell you I’m sorry. Touch me, baby. Tell me I’m your baby. Write your name all over my body.” She doesn’t have the sharpest pen or the best voice, but she does seem like she’s having fun.
“There was a little rumor 10 years ago that I was the one actually singing on 3 strikes,” Jenner wrote in an Instagram post. “It wasn’t me (wish it was) so I had the idea to come together for fourth strike and it would actually be ME FEATURED! … I was soooooo nervous but so grateful.”
If Jenner revisiting her “King Kylie” era — her brash alter ego from the mid-2010s with brightly dyed hair — sounds kind of familiar, it’s because this is not the first time she’s done it. In January 2024, she posted a photo of herself with pink hair (one of her famous looks from the time) and wrote, “heard its 2014 vibes this year.” This time around, her teal-dipped hair is back. By my estimate, she is allowed to bring up her 18-year-old self one more time before it becomes upsetting. I think she should hold out until her 50th birthday, at which point it will have looped back around and a King Kylie theme will be really funny.
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