Costa Coffee blasted for ‘tricking’ customers into paying an extra 25p after £3.9bn Coca-Cola buyout
COSTA Coffee has been blasted for “tricking” customers into paying an extra 25p. The chain, recently bought by Coca-Cola for £3.9billion, is pushing its Winter Character Roast. But staff fail to mention that the Columbia blend — made with “winter berries, dark cocoa and warming cinnamon’” — adds nearly 11 per cent to the cost. […]
COSTA Coffee has been blasted for “tricking” customers into paying an extra 25p.
The chain, recently bought by Coca-Cola for £3.9billion, is pushing its Winter Character Roast.
But staff fail to mention that the Columbia blend — made with “winter berries, dark cocoa and warming cinnamon’” — adds nearly 11 per cent to the cost.
The Sun tested the ruse at a South London branch.
Ordering a small white Americano, we were asked: “Would you like that with a Columbia roast?
“We have two blends of coffee. This one is 100 per cent Arabica. It has a fruity taste and is a little bit less bitter.”
But no mention was made of the 25p extra charge, taking the price from £2.30 to £2.55.
Martyn James, of consumer complaint handling site Resolver, said: “It’s upselling by stealth.
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“If Costa wants to try out a new blend of coffee beans it should be upfront about it.
“I’ve fallen victim to this pressure tactic at Costa. It leaves a bitter taste in the mouth.”
Costa told The Sun that staff were expected to warn of the 25p charge. It added: “We apologise to any customer who has opted for a new roast without being informed of the additional cost.”
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