The Spice Girls have landed a lucrative deal as the face of Walkers crisps — 22 years after their last campaign for the brand
IT has been a Walkers in the park for the Spice Girls to make money with their upcoming reunion. I can reveal they have bagged a hugely lucrative deal to star in a new campaign for Walkers crisps. Not only have they sold hundreds of thousands of tickets for their concerts this summer, they will […]
IT has been a Walkers in the park for the Spice Girls to make money with their upcoming reunion.
I can reveal they have bagged a hugely lucrative deal to star in a new campaign for Walkers crisps.
Not only have they sold hundreds of thousands of tickets for their concerts this summer, they will rake in even more cash by shooting a brand new telly advert.
It will be like going back in time for Emma Bunton, Melanie C, Geri Horner and Mel B, who famously partnered with Walkers in 1997 for another campaign which resulted in images of them — and Victoria Beckham — on crisp packets.
A source close to the group said: “The Spice Girls’ reunion is all about the concerts but they know how brand endorsements can massively boost their bank balances.
“Their management company, Modest, has been in discussions for several weeks to secure the deal and they recently signed up.
“The girls’ telly advert 22 years ago saw them star alongside the long-time face of Walkers, Gary Lineker, with the slogan No More Mr Spice Guy — so they are considering revisiting that idea.
“Gary still works with the brand and the ad team think it would be fun to do something similar. For their last reunion in 2007 they did an ad for Tesco, but this feels more appropriate as the history is there.”
It might be a good thing Posh turned down this reunion after all, having previously revealed that she gives her kids seeds soaked in a gluten-free soy sauce as snacks rather than packets of crisps.
Mel B is expected to fly back to the UK in the coming weeks to shoot the advert, which is due to air throughout the summer, and to start rehearsing for the tour, which begins in Dublin on May 24.
At least they’ll have plenty of free snacks to keep them going.
Sophie Turns heads
GAME Of Thrones’ Sophie Turner is reaching for the stars as she prepares to leave the role that made her famous.
The actress, who has played Sansa Stark since 2011, wore a space-themed Louis Vuitton dress at the final-season premiere in New York.
Jon Snow actor Kit Harington joined wife Rose Leslie, who plays Ygritte, while Mother Of Dragons Emilia Clarke also walked the red carpet with The Mountain Hafthor Julius and Prince Oberyn Martell actor Pedro Pascal.
Season eight of the hit HBO fantasy series airs in two weeks. I’m waiting in anticipation.
Bizmeter
- ZAYN Malik has concerned fans with a strange Twitter rant – since deleted. In it, he told everyone to go “f*** themselves” and claimed “this ain’t a place for feelings”. In another post he said: “You aren’t the person you said you were” – which some believe was a reference to on/off girlfriend Gigi Hadid.
- Bebe Rexha was told she was past it to be a pop star, despite not even hitting 30 yet. The Last Hurrah singer said: “I’ve had men in the industry say I’m getting too old and should retire. I’m 29 – my grandmother is old! I don’t feel I need to prove anything to anyone or search for people’s acceptance any more.”
- The nominations are in for the Billboard Music Awards ahead of the May 1 bash in Las Vegas, hosted by Kelly Clarkson. Cardi B leads the pack with a massive 21 nods across 18 categories, Post Malone and Drake each have 17 and Brits Dua Lipa and Ella Mai are in the running for Top New Artist.
- Israeli singer Dennis Lloyd had almost half a billion streams on his breakthrough hit Nevermind, about his girlfriend – but his new EP documents their split. On mini-collection Exident, out today, which includes recent single Never Go Back, he sings about all the emotions that came with their separation.
Rixton gets push
THESE are my exclusive bonkers snaps from the promo for the new single by Push Baby, formerly known as Rixton.
The group hit No1 in 2014 with Me And My Broken Heart and return today with a new name and powerful song, Mama’s House.
In the tune, frontman Jake Roche sings about being consigned to the history books – and his mum Coleen Nolan’s house.
He also sings of how he begged pal Ed Sheeran to get him into East London private members’ club Shoreditch House because he hadn’t paid his membership but needed a shower.
By the sound of this amazing comeback, he won’t have to do that again.
Bizbit
DANI Dyer insists her break-up with Love Island co-star Jack Fincham was not a publicity stunt.
In a recent interview to promote her book, Dani said: “Is it a publicity stunt? I’d rather be with someone than be going on a book tour.”
Liam’s ready to release new doc
LIAM Gallagher says his long-awaited documentary As It Was will finally hit cinemas on June 7.
It charts his story from the highs of his career with Oasis to the lows of the musical wilderness, then his return with his 2017 No1 album As You Were.
In the moody first trailer, released yesterday, Liam is seen at his comeback gig, where he tells his detractors: “I’m not doing this to be more famous, I’m f***ing famous enough.
“I know how f***ing great I am and I know how s**t I am.”
He adds: “I’m proud of f***ing staying alive man, being here man, not becoming a f***ing casualty. Not letting the b*****ds get you down.”
Bizbit
THE Secret Diary Of Adrian Mole Aged 13¾ – The Musical is coming to London’s Ambassadors Theatre after highly acclaimed previous runs in the capital and Leicester.
It will open for a limited season from June 15, with tickets on sale today.
Rosie’s the biz
ROSIE Huntington-Whiteley goes out and a pout in a pink powersuit and matching lipstick.
The Brit supermodel took a selfie before heading to Beverly Hills on business.
Rosie, who has baby son Jack with Hollywood hardman Jason Statham, wrote on Instagram: “Office day.”
I can’t say I’ve seen too many fuchsia suits in my office.
Bizticker
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