From Nasty Gal to Reserved, Break out of your fashion comfort zone with these lesser-known labels
WE’RE all guilty of it – shopping at the same places we have known for years. But there’s a whole host of new fashion finds out there that you didn’t even know your wardrobe was waiting for. You just have to break out of your comfort zone. Shop off the beaten track and explore the lesser-known labels that have been quietly kitting us out.
From the on-trend Polish High Street store Reserved to Sweden’s stylish Lindex chain or home-grown brand Nobody’s Child. Here, we help you broaden your shopping basket with the best looks from these new trend-setting brands.
Nasty Gal
Nasty Gal was the subject of Netflix series GirlBoss, loosely based on founder Sophia Amoruso.
Boohoo.com bought the brand out of bankruptcy in 2017 – and it’s best for glam outfits aimed at shoppers in their teens and mid- twenties.
We love its foray into tailoring, like this slouchy cut suit.
Lindex
- Paint stroke top £29.99 – buy now
- Skirt, £29.99 – buy now
- Bag, £14.99 – buy now
- Earrings, £12.99 – buy now
From outerwear to accessories, kidswear and beauty treats, Lindex has your wardrobe sorted and is best for staples, including this top and skirt.
Wear them together for a fashion forward look.
Nobody’s Child
- Star print dress, £35 – buy now
Nobody’s Child also sell chic separates, and have a focus on sustainability, by reusing fabrics from previous collections.
Y.A.S
This brand caught our eye when we saw its designs being sold at Topshop, Asos and Next.
It also sells separates and outerwear, but we rate its dresses the most – like this bright, paisley print style, which is guaranteed to make a statement.
You can also shop at Y.A.S at John Lewis.
Reserved
It specialises in up-to-the-moment pieces and also sells men’s and kids’ clothes.
We love this sleeved floral blouse – clash it with a contrasting print for a look with real impact.
The Polish label has one shop in Britain – on London’s Oxford Street – and you can also shop online at reserved.com.
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Never Fully Dressed
The label is big on Instagram, where it gives almost 400k fans tips on how to style up pieces from the range.
It still has a store in Buckhurst Hill, Essex, and as well as this checkered suit, it’s perfect for dressy occasions thanks to glam prints and frocks.
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