BOOTS has pumped up its range of sex toys — as more couples look to get kinkier in the bedroom. The high street giant first started selling love aids in 2004.
It has now enlarged its selection in time for Valentine’s Day to more than 60 saucy offerings from brands including My Viv, So Divine, Lovehoney and Smile Makers.
Boots have boosted their range of raunchy sex toys in time for Valentine’s DayAlamy
Prices range from Boots’ own £3.99 lubricant to a £179 Womanizer Stimulator.
Sarah Crawley, the firm’s wellness director, said: “Research has shown that sexual well-being is closely linked to general good health and happiness, so this year we’re continuing to invest in our sexual wellness range to help people feel good.”
She added: “Our range covers everything from sex toys and lubricants to pelvic floor trainers at a range of prices, helping to make this important aspect of self-care accessible.”
Boots said a poll of 3,000 shoppers showed four in five think having good sex increases self-confidence, and three in five say it boosts overall happiness.
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Once a taboo subject, items such as vibrators and lubricants are now so mainstream that stores such as Sainsbury’s, Superdrug, Asda and Poundland sell them.
In 2016, Good Housekeeping began reviewing sex toys.
The magazine found that more than half of women aged 31 to 76 own a vibrator — and the other half had thought about it.
This Boots own brand lube is going for just £3.99The So Divine Function Mini Bullet is down from £25 to £20 when you order online
STI DIAGNOSIS
A SEXUALLY transmitted infection is diagnosed every 70 seconds — up five per cent in a year to 447,694 cases in 2018, a Terrence Higgins Trust and British Association for Sexual Health report said.
It pointed to a boom in dating apps and rise in divorcees on the singles scene.
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