PrettyLittleThing’s billionaire boss donates his monthly salary worth thousands to struggling companies amid coronavirus
CORONAVIRUS has hit lots of companies hard – but PrettyLittleThing’s billionaire boss is donating thousands to the cause. Fast fashion CEO Umar Kamani, from Manchester, took to Instagram to announce he was donating his monthly salary to struggling small businesses today. He wrote: “Join me tonight on IG Live at 7pm GMT. I will be […]
CORONAVIRUS has hit lots of companies hard – but PrettyLittleThing’s billionaire boss is donating thousands to the cause.
Fast fashion CEO Umar Kamani, from Manchester, took to Instagram to announce he was donating his monthly salary to struggling small businesses today.
He wrote: “Join me tonight on IG Live at 7pm GMT. I will be donating my salary this month towards supporting small businesses who are struggling in this time of need.”
The post racked up 10,000 likes in just an hour, as people praised the businessman for his generosity.
PLT wouldn’t confirm the exact amount in advance, but told Fabulous it would be thousands.
The brand added: “As one of the UK’s most successful businessmen, Umar feels strongly that now, more than ever, company leaders should rally together and create a supportive community network to help smaller, independent businesses navigate the coming weeks and months.”
It’s far from the first time he’s used his money for good.
Umar previously lavished shoppers with gifts including a Fiat car, a trip to New York and cash sums as part of a #PrettyLittleWishes Twitter giveaway.
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He’s the son of Boohoo chairman Mahmud, who started his fast fashion empire in 2006 – with the proceeds from his humble Manchester market stall.
Umar later founded PLT with brother Adam and has become the unofficial face of the company – partying with the likes of J-Lo, the Kardashians and Will.i.am.
We previously revealed how Umar went from being expelled from school to a billionaire playboy.