Half of shoppers wait until Christmas Eve to buy a gift, study shows
TWO in five Americans admit to being the worst gift-givers, according to new research. A study asked 2,000 citizens about their gift-giving and holiday celebration habits, and found 51% tend to wait until the last minute to do their festive shopping. With 46% of respondents feeling like they’re bad at giving gifts, it’s no surprise […]
TWO in five Americans admit to being the worst gift-givers, according to new research.
A study asked 2,000 citizens about their gift-giving and holiday celebration habits, and found 51% tend to wait until the last minute to do their festive shopping.
With 46% of respondents feeling like they’re bad at giving gifts, it’s no surprise that 60% always struggle to find the perfect gift — especially during the holidays.
Nearly a third of those surveyed said they often lose track of time and they feel like they never get the right gift to begin with.
Conducted by OnePoll on behalf of Punchbowl, the study found that half of respondents have purchased a gift on Christmas Eve – and 39% have even purchased a gift on Christmas Day.
Back in the days before the pandemic, 37% of pollsters said they had even left a holiday party to purchase a gift because they forgot to bring one.
That’s harder this year, when 29% of those polled were invited to virtual Christmas celebrations in lieu of in-person gatherings.
The top places to get last-minute gifts are local grocery stores (41%), drug stores (33%) – and liquor stores (30%).
Respondents were asked to share the worst last-minute gifts they’ve purchased – and they didn’t hold back.
Answers ranged from a Chia Pet to a Voodoo doll – and even an autographed picture of Vanna White.
Last-minute gift buying may also just be due to sheer exhaustion brought on by the holidays.
‘A CHORE’
Six in 10 respondents said they easily get overwhelmed by the volume of gifts they have to purchase.
Another 59% of those polled feel like shopping for the holidays has become more of a chore they have to do – and 58% said the same in regard to their holiday cards.
Half of respondents feel like they always send their Christmas cards too late, even though 60% intentionally wait to send their own cards until they receive cards from others, so they know who to send them to.
Punchbowl CEO Matt Douglas said: “This year more than ever people want to feel connected over the holidays,”
“In 2020, we’ve seen unprecedented interest in digital greeting cards as more consumers turn to the ease and convenience of digital solutions.”
And if holiday shopping wasn’t difficult enough already, 62% of respondents shared the pandemic has only made things harder for them.
Seven in 10 respondents are buying more gifts online this year as a result of the pandemic, but 71% are also concerned about shipping delays.
As more Americans make the shift to online gifting, 68% of respondents said more people should embrace giving gift cards at the holidays.
A further 66% said that gift cards aren’t thoughtless gifts, but rather a sign that you really know what your recipient wants as a gift.
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Seventy percent of respondents also said that they prefer to receive gift cards themselves so they can buy something they’ll truly enjoy.
“Sending a last-minute holiday gift does not need to be stressful,” Douglas continued.
“Even consumers who wait until Christmas Eve or Christmas Day can send a thoughtful gift card instantly right inside a digital greeting card.”