David Beckham salutes Sun readers for raising £10million for military veterans
GENEROUS Sun readers are top of the poppies after raising £10million for military veterans. They were saluted last night by David Beckham — one of a host of celebrities who backed our campaign. Becks, who took poppies to Chelsea Pensioners shielding during the pandemic, said: “It’s incredible that The Sun’s Poppy Appeal helped to raise […]
GENEROUS Sun readers are top of the poppies after raising £10million for military veterans.
They were saluted last night by David Beckham — one of a host of celebrities who backed our campaign.
Becks, who took poppies to Chelsea Pensioners shielding during the pandemic, said: “It’s incredible that The Sun’s Poppy Appeal helped to raise so much money for the Royal British Legion.
“I’m so pleased that even in the toughest of times, people supported the legion.
“It’s great to get some good news and I was happy to have been a part of it.”
In September, we launched a campaign to help the annual Poppy Appeal which was in crisis because of the pandemic.
More than 12,000 elderly collectors had to shield from the virus, leading to fears that donations would dry up.
But our brilliant readers stepped in to find alternative ways of bringing in the cash. And it paid off, with £24million being raised.
It included £6.1million from online donations plus more than £400,000 for poppies in the post.
Other funding, on top of the £24million official total, included a record £7million from the online Poppy Shop and £2million from Covid-safe events.
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The RBL estimates Sun readers contributed £10million to the grand total.
Director of fundraising Claire Rowcliffe said: “We are extremely grateful to The Sun and its readers.
“It will make a real and lasting difference.”
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