Elle Darby dropped by Beauty Works and In The Style and is set to lose thousands as top brands drop her amid race row
DISGRACED YouTuber Elle Darby has been dropped by two of the major brands she works with in light of her racist tweets.
Fashion retailer In The Style and Beauty Works are the first to confirm they will no longer be collaborating with the 26-year-old, and others are set to follow suit and distance themselves from her.
A spokesperson for In The Style said: “We can confirm Elle is no longer in contract with the brand. The tweets that have come to light are completely against In The Style’s brand values and ethos.”
Beauty Works said: “We have recently discovered posts published on the internet from a brand ambassador in contract with Beauty Works. We do not tolerate any form of racism or discrimination and therefore have decided to terminate our relationship.”
Elle is paid by numerous big name companies, such as Misguided, Thornton’s, and Spotlight Oral Care, to promote their products online.
However, she is rapidly losing her appeal as fans have unfollowed her in her droves and is set to loose thousands of pounds.
She has lost nearly 90,000 followers on Instagram and is now under 700k.
Her YouTube channel has lost over 16,000 subscribers, bringing it down to 580,000.
The star has also terminated her Twitter account, where the original tweets were shared.
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In one resurfaced tweet from 2011, the influencer wrote: “I hope this Polish t*** driving my bus this morn who nearly kicked me off cus I didn’t have my pass crashes.”
Another from the same year read: “Why do foreign people follow me? I don’t speak your grunts, meatheads.”
In a YouTube clip released this week, the mum-of-one has re-iterated how “disgusting” she finds her “awful Tweets” and told how she would be taking a break from social media.
She said: “The tweets I made in 2009 were so disgusting, and so far from the person I am today, they were racist, fatphobic, homophobic – I am ashamed, I am disgusted at myself.
“There is not one person on the planet who hates me more than I do right now. The pain I have caused to so many of you eats me up.
“To know that I was someone who you considered a great friend and this image of me is now tainted. I don’t even recognise myself to have been [that person].
“I hope you can see this is not the person I am today. I know those disgusting words and awful tweets will always be associated with my name. Since I made those tweets I have had better education in these last ten years.”
Yesterday, another video from just five years ago was uncovered by The Sun in which she slammed her local gym for being packed with “foreign” men.
