Love Island’s Indiyah set to eclipse other Islanders and make the most money by cracking America
LOVE Island star Indiyah Polack is on course to be the most successful Islander of all time.
The 23-year-old, who came third in the competition alongside Dami Hope, has been inundated with big money offers from huge brands since leaving and has caught the eye of a number of US stars.
While Indiyah is yet to announce a collaboration, she has been publicly approached by Gym Shark and Boots to work alongside them.
She also looks set to collaborate with Rihanna’s Fenty beauty after the company used a meme of her on the show on their Instagram.
American singer Lizzo has also made it clear she’s a huge fan, saying: “Indiyah the baddest in the villa no kizzy.”
An insider said: “Indiyah really has the world at her fingertips right now. She didn’t put a step wrong in the villa so it’s no surprise people are rushing to work with her.
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“She could easily make it big in America – there’s a lot of buzz around her at the moment.”
Commenting on her future, Andy Barr, influencer specialist and CEO at www.10Yetis.co.uk, Digital PR & Social Media company, said: “Indiyah has already established a global appeal, specifically across the US, which in turn makes her a prime target for larger international brands outside of the expected UK fast-fashion stores that are usually queuing up to sign reality show stars.
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“She and her team are also showing their commercial acumen by not instantly pouncing on the first deal slid across the negotiation table and instead are biding their time, anticipating a more ‘on-brand’ offer that can help turn what could be a flash-in-the-pan moment in the limelight into a personal brand with true longevity.”
Will Hobson PR Director at Rise at Seven agrees, telling us: “If Indiyah plays her cards right she could be set for some big deals across the pond.
“I’d recommend she holds out for the right brand and doesn’t just cash in quickly, it needs to be globally recognised. She also needs to start being seen across the states too, you can’t crack the US from the UK, I’m expecting to see trip to Nobu Malibu very soon.
“Overall she is the fan favourite and the moment so I’m expecting to see big things in the next months and we could easily expect she’d be set to earn £1-5 million in the coming years but each step needs to be thought out methodically.”
