33 best affordable jewellery brands UK 2024: the top brands that need to be on your radar now
JEWELLERY is an essential part of an outfit in our opinion, and the finishing touches to complete any look.
There are plenty of jewellery brands to shop, and a surprisingly large selection of the best affordable jewellery brands too.
Whether you are shopping for rings, bracelets, necklaces, pendants, anklets or earrings, gold, silver, or rose gold metals, maybe even a combination of both, we know the best affordable jewellery brands to make a beeline for.
Jewellery is the crowning glory of any look, in our opinion, and the reason why my nickname is “Magpie Maisie” among family and friends for the sheer fact I love jewellery and will never be without it.
Over the years I have found stunning staple pieces, individual jewellery items, as well as stacking accessories, from affordable jewellery brands, some of which are popular with A-listers and royalty too.
Shoppers looking to increase their jewellery selection do not need to spend a fortune on jewellery, in fact affordable high street retailers have stunning pieces to make it look like you have spent a fortune even when you haven’t.
Missoma, Monica Vinader, Astrid & Miyu, Stellar 79, Pandora, Abbott Lyon, and Orelia are just some of the popular jewellery brands we flock to for luxe looking accessories, but with affordable price tags.
The best affordable jewellery brands stuck everything; from chunky chains, earring stacks, gold and silver designs, as well as curated bundles, and (our favourite) personalised pieces too, plus piercing friendly jewellery in case you book to get a new piercing.
Whether you are shopping for one statement piece, a gift for someone else, or you want to nail the stacking trends, shop necklaces, rings, earrings or bracelets – maybe even all four – we have whittled down the best affordable jewellery brands to head to, which we swear by.
Maybe it is time to update your jewellery collection or expand it a little more? These are the hoops, rings, ear stacks and more that we can’t get enough of.
1. Astrid & Miyu
Astrid & Miyu is our go to destination when it comes to earrings, offering a huge selection of huggies, clickers, cuffs, hoops and studs, plus the option to head to a store to get a new piercing too.
Always on trend, and with a number of collections dropping throughout the year, such as Susan Caplan’s sell out collections, it’s a brand that should be on your radar.
Lucky enough to live close to one of its London, Manchester or Leeds stores? Pop in for a piercing or even a tattoo for a memorable day out with your mum, sibling, or besties, an experience we return to time and time again to get a new piercing by trusted experts – and with stunning piercing jewellery too instead of waiting to change the titanium chunky ball designs.
You can even visit their welding bracelet section in store to have a forever piece of jewellery to last a lifetime, whether it’s a matching friendship bracelet with your bestie or mother, or promise chain with your loved one, it makes for a great gift and experience.
- Shop Astrid & Miyu – shop here
2. Missoma
Loved by celebrities, Missoma can do no wrong, and it’s a brand I flock to when buying statement pieces for myself as well as gifts for others.
The chunky, modern yet vintage feel has won Missoma legions of fans over the years. While it’s high quality materials, durability, and the fact the pieces are tarnish free, combined with purse friendly price tags, makes this a firm favourite of ours.
Bestsellers like the Lucy Williams Square Malachite necklace and the Axiom chain necklace are staples and are perfect for layering with other pieces.
Missoma’s collaboration with fashion designer, Harris Reed, has proved to be equally as popular.
While some may swarm for their signet rings, others are head over heels for the bestselling fang choker necklace (us included). The latter we stack with other chokers, as well as pendants, or wear on its own it’s that versatile.
Why not stock up on jewellery cases and trinkets to keep your jewels safe? Missoma has a selection to shop to keep your jewellery safe on the go.
- Shop Missoma – click here
3. Cartilage Cartel
Founded in 2020, Cartilage Cartel has everything you need to nail. the stacked ear curation, or stacked rings, which is a recurring trend we see time and time again.
Cartilage Cartel is a great option for those searching for cheap jewellery that doesn’t compromise on quality, hence why it is on our wishlist when stocking up on jewellery to style our ear curation without spending a fortune.
A “premium British brand specialising in fine cartilage jewellery and earrings with an edge”, not only is it reasonably priced, but it offers high quality pieces you can style in multiple ways.
We’d recommend checking out its Ear Parties; a ready made stack of studs and hoops which are perfect for multiple piercings, the ear stacks, as well as ring stacks.
- Shop Cartilage Cartel – shop here
4. Tada & Toy
Designed to “layer, love and last”, Tada & Toy is a London based demi-fine jewellery studio.
We’re huge fans of its legendary star hoops and cuffs, as well as its gorgeous pearl hoops, which were a go to when it came to bridesmaids duties as they looked super regal.
While Tada & Toy covers earrings, bracelets and necklaces, which include fine jewellery pieces too, we are blown away by the vast array of earrings available to shop.
From studs to huggies, cuffs, and hoops, plus plenty more, shoppers really are spoilt for choice.
The Star Ear Cuff is one of Tada & Toy’s bestsellers, and it’s ideal for those who may not have any piercings, or have an ear full, as this neatly slots over your ear without any piercings needed.
- Shop Tada & Toy – shop here
5. Helix and Conch
Helix and conch are areas of the ear many request getting pierced, so it comes as no surprise the brand, Helix and Conch, has been inspired by the body part and accessories for those piercings.
With that in mind it is no surprise Helix and Conch only offer earrings – though the selection is enough to make your jaw hit the floor.
From hoops and huggies, studs and threads, to cuffs, charms, and much more to suit every area of the ear, as well as any occasion, whether it is everyday, night out, or bridal, there’s plenty to choose from.
Prices start as low as £10, and can range up £90+ for its solid gold collection, which is a favourable factor in our books as it means we can style up our ear stack without breaking the bank. Considering jewellery is expensive, being able to shop entirely new accessories for less than the cost of one set at other retailers is a huge bonus.
Helix and Conch even have a free personal curated ear service available to help you get the perfect stacked ear look.
- Shop Helix and Conch – click here
6. Edge of Ember
Edge of Ember describes itself as an ethical, luxury jewellery brand, which is also affordable, a double tick for the eco-conscious shopper.
With unique, wearable designs, and a sustainable approach to fashion that we love, Edge of Ember’s jewellery is an uber-cool collection you’re sure to be coveting very soon.
With every jewellery item covered, as well as various collections, including birthstone, evil eye, to fine diamonds, Edge of Ember has left no stone unturned, which is a special touch we love as you can personalise your gift (to yourself or someone else) based on their birthstone.
We also love the new Charlotte Collins collection, which allows shoppers to secure a matching necklace and ring set, or necklace, ring and earring trio – though they are sold separately – as they are bold and certainly a statement, but also make accessorising a look super simple by opting for all three, or two, pieces to match.
Our personal favourites are the diamond earring sets, the Initial & Birthstone Necklace as it is unique to you, or the recipient, and fine chain bracelets, though we also love the new Onyx collection, which can take your look from day to night.
- Shop Edge of Ember – shop here
7. Daisy London
Daisy London is perfect for gorgeous, everyday jewellery with an edge – and an affordable price tag.
If the collections with fashion house Shrimps, or YouTuber Estee Lalonde, are not enough o tempt you, like it did us, we don’t know what will.
This label is feminine, but not too girly, it’s perfect for a unique piece.
Huggies are priced from £29, meaning you can get quality hoops without spending a fortune, while our eyes are on the Duo Dome Mixed Layering Set.
While some may be looking for classic jewellery pieces, or staples to wear everyday, others can be a little more adventurous with statement items such as the Vita Necklace.
- Shop Daisy London – click here
8. Maria Black
Whether it’s a chunky signet ring, or a classic snake chain, Maria Black is full of options for those with an edgier style.
What we love is Maria Black has options to suit every shopper’s needs, as well as budget; if you are looking for earrings, necklaces, rings, bracelets, and everything in between – even 14k gold staples.
Maria Black is a favourite of fashionistas, ours included, because its jewellery is completely unique from other designs, such as the Rock Signet Ring, the Selene Chain Charms, and Istedgade Hoops that resemble molten metal.
Plus, if you are looking to expand your piercing collection, you can book into Maria Black for a piercing, or two.
- Shop Maria Black – click here
9. Seol + Gold
Seol + Gold needs to be on your radar when shopping affordable jewellery brands – if it’s not already.
Whether you’re after personalised jewellery or chunky chains, Seol + Gold has it all.
It “caters for all vibes, from delicate 9ct gold flourishes to richly plated statement jewellery for layering”, and provides gorgeous jewellery that won’t break the bank. With a number of pieces under £20, there’s no better place to check out for gifts.
From the common rings, earrings necklaces, and bracelets to anklets, body chains, and much more, there really is everything to shop for less.
But why it’s on our radar is not solely because of the high quality pieces and affordable price tags, but the wide range of jewellery for all genders and body parts, from ears to belly buttons, and more.
- Shop Seol + Gold – shop here
10. Monica Vinader
Of course, we can’t recommend the best affordable jewellery brands without including Monica Vinader.
A personal favourite of Kate Middleton and Meghan Markle, as well as ours. Monica Vinader features a number of pieces across silver and gold, from necklaces and bracelets to rings and earrings, all of which are affordable, durable, tarnish-free and totally gorgeous.
What we love is it’s a one stop shop for all, whether you are looking for affordable accessories, or blowing the budget on a tennis bracelet, maybe even an engagement ring or wedding appropriate regal-looking jewellery.
Whether it’s a beautiful chain, the famous Siren Wire earrings worn by Kate herself, or a personalised gift, warning, you’re going to want it all.
Some of the hottest items include the Siren, Nura and Deia ranges, which span across all jewellery pieces.
Another factor we love is Monica Vinader’s care for its customers, as shoppers can get their jewellery repaired thanks to the quality and warranty scheme, or recycle their jewellery.
- Shop Monica Vinader – click here
11. Pandora
High street favourite Pandora is a popular and best affordable brand to shop jewellery for a reason.
Its interchangeable chains and charms are loved across the UK and have become a staple on the high street, with the iconic charm bangle being owned and added to with new charms time and time again.
For us, Pandora was the first affordable jewellery brand we wore when we ditched costume jewellery from high street fashion retailers, and even to this day it still has not tarnished, hence why it’s one brand we always recommend.
Pandora frequently partners up with big name brands to create limited edition collections, with Disney, Marvel and Star Wars.
Plus, you can shop birthstone jewellery, and lab grown diamonds, which means there is something to buy every person of any age and occasion at Pandora.
- Shop Pandora – shop here
12. Carrie Elizabeth Jewellery
Carrie Elizabeth Jewellery is an independent jeweller, that is “designed in London and hand crafted with real diamonds & semi precious stones.”
If you’re a fan of coloured gems, then this is the brand for you, alternatively go big and bold with the Midas Statement Chunky Chain Necklace.
Looking for something a bit different, or really special? Then you’ll be pleased to know that Carrie Elizabeth also runs vintage jewel flash sales. But be quick though, because they’ll really be gone in a hurry.
Alternatively shop engagement or promise rings, or wedding bands, which are stunning and unique, perfect for those looking to pop the question in style.
We love the label as it is unique in comparison to other jewellery brands, and may even be the shopping destination for bridal accessories, from headbands to pearl earrings.
- Shop Carrie Elizabeth Jewellery – click here
13. Thomas Sabo
Thomas Sabo is another high street favourite, that is popular for its charms, beaded bracelets, and other accessories, for many decades.
The affordable, easy to wear jewellery is a hit with shoppers, whether that’s stackable rings, or a unique necklace.
There are an abundance of collections to shop at Thomas Sabo, including Sparkling Heritage, Rising Phoenix, Magic Garden, Karma Beads and many more.
Plus, that’s before we get onto the vast charm collection.
What we love is this brand is a one stop shop for mens and women’s accessories, from watches to rings, so perfect if you are buying for your brother, sister, mum and partner in one full swoop.
- Shop Thomas Sabo – shop here
14. Milly Grace
Looking for something gorgeous to gift a special someone, or simply want to treat yourself? Then let us introduce you to Milly Grace.
We love the gold sunflower huggies which can be yours for £65, as well as the Dome rings, which look super luxe.
If they aren’t floating your boat, there are also T-bar necklaces and gorgeous simple chains with your birthstone attached to them.
For those who love bespoke items or personalised creations the Initial Pendant Necklace, which comes in silver and gold plated are some of the brands most loved jewellery essentials. We are suckers for personalised jewellery so this is a big pull factor when we are shopping for jewellery, no matter if its for ourselves or someone else.
You have more restraint than us if you manage not to buy everything.
- Shop Milly Grace – shop here
15. Wanderlust Life Jewellery
Wanderlust Life Jewellery is a must buy for anyone looking to layer and stack with a cosmic twist, or on the hunt for delicate fine jewellery.
Its collection includes gorgeous gold jewellery with semi-precious stones, as well as uber fine delicate chain pieces.
Shoppers can pick up gold chains, pendants and rings with gorgeous semi precious stones including opal, aquamarine, emerald and more from as little as £34 and as valuable as £148.
What we love is Wanderlust Life Jewellery has a whole host of designs to suit every style, whether you prefer fine and dainty jewellery or stacking layers of items on your fingers and wrists, there is every item you could ever desire. Sometimes you do not want chunky bangles and heavy jewellery, but dainty chains instead, and this brand does that beautifully.
- Shop Wanderlust Life Jewellery – click here
16. Loveness Lee
Handmade in London, Loveness Lee uses recycled materials to create its unique jewellery, which are bold and the epitome of statement jewellery.
The brand’s variety of earrings, bracelets and necklaces are made from materials like recycled silver, gold and pearls for a unique take on classic designs.
We also love the initialed earrings – a stud in the shape of a letter -While the Orion Recycled Silver Earrings are a must have to go with every outfit, especially for formal occasionwear.
Loveness Lee counts Nicola Coughlan and Priyanka Chopra as fans so in our eyes, if it’s good enough for them, it’s good enough for us and one of many reasons its another shopping destination we head to for eye catching jewellery to make a statement with.
- Shop Loveness Lee jewellery – buy here
17. Abbott Lyon
Abbott Lyon is full of gorgeous, reasonably priced jewellery pieces but has a focus on personalisation.
Its gorgeous Signature Name Necklaces is very Carrie Bradshaw, and we’re also loving the Letter Sphere Chain Necklaces, as well as the fidget spinner inspired rings, which we swear by to keep us focused on days we feel a bit nervous and anxious – after all, it’s better than chewing our fingernails.
The Custom Name Bracelet is another hugely popular purchase many know and love.
There’s also a collection of on-trend affordable watches that look way more expensive than their price tag. Our favourite is the Silver Chain Pearl Belgravia, or this bracelet that looks very similar to Cartier’s Love Bangle.
Abbott Lyon has seen big collaborations with famous faces, including Stacey Solomon, Gemma Owen, Olivia Attwood, Vicky Pattison, and many more, so it’s one to get on board with not least for the affordable price tags.
18. Lark and Berry
A more premium option, Lark and Berry specialises in 14ct solid gold pieces, bejewelled pieces, as well as piercing opportunities too.
From precious gems to solid gold offerings, these are true investment pieces that you can lust after for years to come.
Jewellery lovers can even get pierced in its flagship Marylebone store, with a range of piercing packages available.
Whether you opt for single fine jewellery items to be the real showstopper standing out on your ear lope, or on your finger, or you are curating your ear to be a dazzling spectacle, Lark & Berry has plenty of items to help.
We visited Lark and Berry many years ago for new luxe jewellery and a piercing, and the hoop earring has not tarnished whatsoever in a number of year. While some items are a higher price point, its worth it for the quality.
- Shop Lark and Berry – click here
19. Ivy Rose
Ivy Rose London is home to a number of beautiful pieces, and has been spotted on the likes of Amanda Holden, Giovanna Fletcher, Mollie King and many more, which may be why you have heard of the brand before.
With prices starting from as little as £9 it really does put the affordable in best affordable brands to shop jewellery, plus all of its jewellery is handmade in London, two huge tick boxes in our style books.
The collection revolves around nature with gorgeous bumble bee, ladybird and dragonfly designs seen on many of the items, so its one to bookmark for those who love nature, animals and spiritual references.
Unsurprisingly, we want them all.
While some may be lusting after the bee chain necklace, or pendant, others may wish to stack, or even mix and match from different collections – go wild, literally.
- Shop Ivy Rose London – buy here
20. Laura Bond
The ear stack trend is one look that’s not going anywhere any time soon, and we’re not mad about it either.
Luckily Laura Bond’s gorgeous pieces are perfect for mixing and matching to effortlessly get the look, and for affordable price tag, which is why we recommend it to anyone wanting to shop new affordable jewellery brands.
All pieces are 9k gold or higher quality so you know to expect jewellery that will last from this brand, plus some designs have other stones in the creation, such as flora pink opal to add a pop of colour to your accessories collection.
The earrings can vary from studs, huggies and hoops, as well as sets to help with your ear curation and much more.
You can even shop specific piercings, so you know you are not fitting the wrong earring in the wrong hole, and a more comfortable design too.
- Shop Laura Bond – click here
21. Mejuri
Mejuri’s pieces are delicate and stackable with stunning necklaces, bracelets, earrings and rings ready to be paired together for an elegant, on trend look to complement any outfit.
Pick up a 14k gold mini hoop for under £50 or its bestselling chain necklace for less than £150, which we think is the beauty of the brand – there is something to suit every shopper and their budget.
Or channel your inner royal with the regal pearl drop earrings, in particular the Bold Pearl Drop Earrings, which are perfect for any look, in particular to wear on your wedding day.
If you have spied something you have liked from previous seasons, which has since sold out, fear not as Mejuri may just be bringing it back. So keep your eyes peeled on the Back In Stock section online.
If you are looking to add to your ear curation you can head to select stores to get a new piercing too, which we think is a great initiative and one we are on board with.
- Shop Mejuri – shop here
22. Hey Harper
Hey Harper is a lesser known jewellery brand but one you wont want to miss out on.
The brand prides itself on being super durable because every garment is waterproof, which is a mega USP especially for those who fear that green mark on certain jewellery or their rings tarnishing.
What is also great about this feature is, if you don’t have the luxury of a dishwasher to avoid getting your hands dirty (literally) or you’re a person that prefers to keep earrings in and necklaces on in the shower, then this brand is for you.
The sturdy, durable and tarnish-free jewellery is simply an accessory must-have – and if it’s not, then it needs to be.
There are some fun collections including the Zodiac collection and Statement jewellery line you may just find appealing.
- Shop Hey Harper – click here
23. Ania Haie
You’re sure to find a pretty piece for yourself of a loved one at Ania Haie, and it’s another fine jewellery brand we adore.
Typically we shop finer and more delicate pieces at Ania Haie, as well as items for a special occasion, or special someone.
With delicate bracelets and statement rings making up just a portion of the brand’s selection, there are silver and gold options to snap up for seriously reasonable prices.
From dainty astrological bracelets, chain necklaces, to pendants, pearl drop necklaces, hoops, to vintage-inspired rings, which could make for the ideal engagement ring.
While some may stock up on one statement piece, others may prefer to invest in a few pieces, whether its a complete necklace, bracelet, and matching ring set, or mix and match items.
- Shop Ania Haie – shop here
24. Orelia
Orelia’s seriously affordable with some necklaces costing just £25, which we think is super cheap.
Though the items are affordable and well within our budget, they are super stylish. So much so, Kate Middleton has given Orelia her seal of approval when she wore the hoop chain earrings.
But that’s not the only product we are lusting after, as there are plenty of bracelets, necklaces, earrings, and rings in silver and gold-plated, which you can shop online now.
It also makes for a great shopping destination to shop for bridesmaids wanting to wear matching accessories when supporting the bride, as well as brides, birthday gifts and other occasions.
With an affordable price point, stylish designs made from durable tarnish-free materials, these. area great affordable jewellery brand to shop at.
- Shop Orelia – shop here
25. Hoops and Chains
More waterproof jewellery for our water babies out there, but this time it’s from Hoops and Chains.
Designed in South London, this zeitgeist loving brand has statement jewellery, slogan necklaces and more and has been worn by celebs like Maya Jama who we can all agree is not only stunning but very cool. So if she’s wearing it, we’re wearing it.
If large earrings aren’t for you, then why not layer on chains for the Maya look?
What we love is this brand has everything for every occasion, especially everyday wear.
You can jazz up any outfit, even a classic jeans and t-shirt combination, with just a few gold chains and statement earrings.
- Shop Hoops and Chains – shop here
26. Stella 79
Stellar 79 is another must-have brand on your radar.
Founded by sisters Natasha and Sheena, the siblings have called on their “Mauritian-Trinidadian heritage and London roots” to create stunning demi-fine jewllery, and stunning it is.
The label’s ethos is to create bold and stunning jewellery to wear everyday, or style for a more glamorous or formal occasion.
From bracelets, earrings, necklaces and rings, to nose piercings, Stellar 79 has all jewellery options covered. What we love is the brand has colourful creations to inject colour into every outfit.
Leave your jewellery items to do all the talking by opting for a minimalist look, or alternatively layer on your chain bracelets with chunky bangles, there is no rule.
- Shop Stellar 79 – buy here
27. Lily & Roo
We have acquired a selection of Lily & Roo pieces, as well as gifted the brand to loved ones for special occasions, and it’s safe to say any gift goes down a storm from this label.
In particular, we love the locket you can personalise with a picture of your nearest and dearest inside so they are with you at all times.
I received the Lily & Roo locket for a special birthday and it ticks a lot of boxes, it is super delicate, while the locket itself is durable and quite chubby, a contrast between a demi fine chain and chunkier addition I particularly like to stand out among a sea of chains.
This necklace is long lasting and has not tarnished despite numerous wears.
Plus, the bridal selection is the perfect place to shop if you have a wedding approaching, from fine jewellery, to pearl designs and diamond creations, there’s plenty to style any way you wish.
- Shop Lily & Roo – shop here
28. Auree jewellery
Auree Jewellery is yet another brand you simply must have on your radar – because they are stunning pieces to suit anyone, and for affordable price tags.
For those who want to give a special someone a gift there are plenty of options, and we particularly recommend the initial pendants you can add to a necklace, as each disc can be engraved with a letter, and you can add onto the pendant with ease.
This gift is ideal for mums who want their children’s initials on the pendants, which I gifted to my mums and my sister when she had her first born as I added her daughter’s initial on.
While you can also shop cufflinks for men’s, which makes this the ideal one stop shop for every accessory.
- Shop Auree Jewellery – shop here
29. Dinny Hall
From fine rings to signet and pinky rings, ear cuffs, hoops, studs, as well as wedding and eternity rings, there is plenty to shop online.
We are currently lusting after the Lariat necklace perfect to pair with low plunge necklines, whether that is a blouse, or dress.
There are affordable accessories to shop, as well as more luxe fine pieces, so you can shop to suit any budget – even if you choose to ditch the budget too and treat yourself.
- Shop Dinny Hall – shop here
30. Accessorize
Of course, we can’t suggest affordable jewellery without suggesting Accessorize.
Accessorize has stood the test of time, as it is a longstanding shopping destination to shop jewellery, as well as hats, scarves, gloves, and other accessories.
Some may be shopping for studs, or sets of earrings, whether it is to start your jewellery ccollection, or expand it.
However, you can also shop chokers and necklaces, as well as bundles of bracelets, bangles and rings.
We can always count on Accessorize to deliver stunning accessories, and with affordable prices, so you don’t have to break the bank to complete your outfit.
- Shop Accessorize – shop here
31. Maria Tash
Maria Tash was one of the first jewellery brands we heard of that offered stunning jewellery pieces, particularly earrings, as well as piercings.
We also believe they initiated the ear curation term too, so why look anywhere else for stylish jewellery pieces for your new daith or conch piercing?
Maria Tash may not be the most affordable jewellery brand, because some items are made from 18k gold, and have diamonds encrusted in the accessory, but there are some more affordable hoop earrings without the four figure sum.
- Shop Maria Tash – shop here
32. Otiumberg
Otiumberg has been on our radar and we cannot gatekeep any more.
There are plenty of dainty designs we love from the brand, including the Tiny Diamond Initial Tag Pendant, which you can customise to add more initials on too, which we love. We would spell out our own name, include the initials. of loved ones, or our children.
Otiumberg has been B Corp Certified, which is an accreditation to brands that pride themselves on social and environmental impact as well as brand transparency, which is ideal for those who are eco-conscious shoppers.
- Shop Otiumberg – shop here
Soru
Soru Jewellery is another jewellery brand we have been obsessed with for many years, not only because it is a female founded fashion brand, or they are siblings, but because the accessories are bold and unforgettable.
Soru is best known for its statement jewellery perfect to jazz up a dull outfit, or add a littl e soemthing extra to an outfit.
We know you shouldn’t save things to wear for best, but anything Soru we will save for best because they are simply too good and need an audience to admire their beauty.
The Baroque Pearl Mini Hoops have been a favourite of ours, and a style I have lent for special occasions from my own sister, and received a lot of compliments on, which is why I can’t gatekeep any longer.
- Soru Jewellery – shop here