From Cadbury to Twix – how much your favourite Easter eggs have downsized in past year as shrinkflation hits shoppers
THE Easter eggs lining supermarket shelves look much the same as ever.
But chocoholics will be disappointed to learn that many have shrunk since last year, though stores have kept prices the same.
Manufacturers blame the rising cost of ingredients and transport.
Consumer expert Martyn James says: “Of all the examples of shrinkflation is there anything stingier than the annual reduction in Easter egg size?
“Don’t be afraid to send a message to the manufacturer to let them know if you are not happy.”
Lynsey Hope reveals just how much your favourites have downsized in 12 months.
Twix milk chocolate Easter egg, £3
- 2023 – 246g
- 2024 – 200g
- Decrease 19%
Cadbury Dairy Milk Fruit And Nut Ultimate egg, £10
- 2023 – 532g
- 2024 – 400g
- Decrease 25%
Crunchie Easter egg, £3
- 2022 – 233g
- 2024 – 190g
- Decrease 18%
Divine dark chocolate egg, £5
- 2023 – 260g
- 2024 – 90g
- Decrease 65%
- Worst offender!
Smarties Orange large Easter egg, £3
- 2023 – 226g
- 2024 – 188g
- Decrease 17%
Galaxy Minstrels Easter egg, £3
- 2023 – 234g
- 2024 – 192g
- Decrease 18%
Maltesers Easter egg, £5
- 2023 – 265g
- 2024 – 246g
- Decrease 7%
- Least stingy!
Twirl Easter egg, £3
- 2022 – 237g
- 2024 – 198g
- Decrease 16%
Mini Eggs Easter egg, £1.50
- 2023 – 130g
- 2024 – 97g
- Decrease 25%
Yorkie milk chocolate large Easter egg, £3.50
- 2023 – 242g
- 2024 – 196g
- Decrease 19%
Kit Kat Chunky egg, £3
- 2023 – 230g
- 2024 – 190g
- Decrease 17%
Galaxy Milk Chocolate Indulgence Easter egg, £6
- 2023 – 310g
- 2024 – 268g
- Decrease 13.5%
M&S Handcrafted Golden Blond egg, £12
- 2023 – 300g
- 2024 – 292g
- Decrease 2.6%
Dairy Milk Caramel Easter egg, £5
- 2022 – 286g
- 2024 – 245g
- Decrease 14%