Shoppers racing for Jo Malone beauty products slashed by nearly 50% – and they’re in iconic Lime Basil & Mandarin scent
EAGLE-eyed shoppers have clocked Jo Malone products being sold in the nation’s favourite off-price retailer.
Beauty products from the British brand, famed for its perfumes, are nearly 50% cheaper in some of its most iconic scents.
And you can pick them up at your local TK Maxx.
One shopper found Wood Sage & Sea Salt Body Crème and Lime Basil & Mandarin Body & Hand Lotion in one of the Manchester branches.
She revealed that prices were “around £40 to £60, depending on which one”.
Jo Malone body crèmes can retail for as high as £100, while its lotions sell for as much as £84.
“Elevate your daily routine with nourishing Wood Sage & Sea Salt Body Crème,” a blurb on the product reads.
“With cocoa butter and sweet almond oil, the formula is smooth in texture, and provides skin with moisturisation.
“Leave skin scented with this fresh, woody fragrance.”
Bosses added that the Lime Basil & Mandarin Body & Hand Lotion has a “silky” formula.
“With coconut oil and hyaluronic acid, the formula is easily absorbed, and softens and hydrates skin,” they said.
“Leave skin scented with this tantalising, zesty fragrance.”
Shoppers have theorised that Jo Malone is changing its packaging, meaning it has provided surplus stock of the old packaging to TK Maxx.
How Does TK Maxx Flog Designer for Cheap?
- TK Maxx follows an off-price business model to get designer products for cheap
- It buys merchandise from various brands and designers at a discount and then sells it to customers at lower prices than traditional retail stores
- The selection at its outlets often includes overstocked items, last season’s styles and goods from cancelled orders.
- The Gold Label is a premium collection of designer and luxury products offered by TK Maxx.
- If you love designer clothes, this is the tag you want to look out for on pieces.
WHO IS JO MALONE?
Jo Malone is renowned for its luxurious perfumes, candles, and bath and body products.
In 1983, Joanne Lesley Malone – the Jo Malone – started her business from her kitchen.
She handcrafted her own fragrances using natural ingredients, initially focusing on creating bath oils to sell at local markets and to friends and family.
Her unique blends quickly gained popularity, and her business began to grow.
By 1999, the brand was acquired by Estée Lauder Companies, where it continued to develop new fragrances and products.
Under Estée Lauder’s ownership, Jo Malone expanded its presence internationally, opening boutiques in major cities around the world.
The brand’s signature scents – Lime Basil & Mandarin and Pomegranate Noir – became iconic and beloved by customers globally.