Major beer brand sparks fury by slashing alcohol strength of its lager so it ‘tastes nothing like original’
KRONENBOURG fans are hopping mad after the lager became the latest to slash its alcohol strength.
The French golden pale lager, recently rebranded 1664 Bière, has gone from five to 4.6 per cent ABV.
One punter blasted: “It’s shocking, nothing like the original.”
Another wrote: “Another beer bites the dust in the UK.”
Brewer Carlsberg Marston said British punters preferred weaker drinks.
A spokesman said: “Many beers in the UK are brewed at a lower ABV than those in Europe, based on consumer preference and category norms.
“Through our collective brewing expertise, we are able to brew excellent beers with slightly less alcohol to deliver great taste and quality.”
Recently it was revealed seven out of ten drinks in UK pubs are poured short, according to research by the Chartered Trading Standards Institute.
The CTSI conducted 137 test purchases and found 96 drinks were not full.
Beer was more likely to be under-poured, with 86 per cent short measured, compared to 43 per cent of glasses of wine.
Meanwhile, this pub sells the cheapest pints in the UK.
And these are the top 10 cheapest beer destinations in Europe.
Britain's cheapest and most expensive beers
The average price of a pint of beer costs a whopping £5 in Britain now. But, the actual price varies a lot by location with some places being much cheaper than others. Britain’s most expensive pints of beer can be found in:
- London – £7.10
- Belfast – £6.71
- Brighton and Hove – £6.60
Meanwhile, the cheapest pints of beer can be found in:
- Wrexham – £2.20
- Bangor – £2.42
- Dunfermline – £2.97