Major crisp band to launch two ‘American road trip’ flavours – available at Tesco, Asda, Morrisons and Sainsbury’s
A MAJOR crisp company has launched two new flavours inspired by the theme of an American road trip.
McCoy’s said two options to its collection are both designed to capture the tastes of US comfort food.
The brand’s “epic eats” range now includes “grilled cheese” and “flamin’ fajita” in a nod to the diners and food stands American road trippers are greeted by.
A McCoy’s statement said: “These bold flavours capture the essence of culinary treasures found along the open road.”
The grilled cheese choice was drawn from the idea of a “perfectly toasted cheese sandwich”, the press release said.
It aims to encapsulate that flavour in the crisp.
The flamin’ fajita was formed to evoke memories of travelling through Texas with its Mexican-blended cuisine and may be more of a hit among spice enthusiasts.
McCoy’s boasts it’ll hit the crisp-feaster with spices and “smoky goodness”.
McCoy’s marketing boss Amy Heap said: “We are thrilled to be expanding the McCoy’s Epic Eats range for fans who are seeking something fresh and exciting.
“At McCoy’s, we’re famous for delivering bold flavours with an unbeatable crunch, and our new Grilled Cheese and Flamin’ Fajita flavours do not disappoint!”
Six-packs of the new crisps are available from £2.25, with Tesco, Asda, Morrisons and Sainsbury’s the supermarkets to stock them on shelves.
The flamin’ fajita introduction comes in line with recent news that traditional crisp flavours are being cast aside for spicier alternatives.
Research by product intelligence company Vypr found varieties like salt and vinegar and cheese and onion were being snubbed by young people in favour of hotter hits.
A Vypr survey found 26 per cent of respondents place sweet chilli atop the list, 14 per cent barbecue and six per cent Thai curry.
In other strange crisp news, the European Union recently banned the smoky-bacon flavour.
That came consequent to a European Commission report, which claimed adding artificial smoke flavourings could cause cancer.
It means the method will need to be phased out in Northern Ireland due to post-Brexit agreements.
But British buyers will still be able to buy the smoky-bacon snacks after leaving the EU, providing a win for the country’s crisp connoisseurs.
