‘Have Primark taken it too far?’ people gasp at the chain’s new PJ range – but many admit they’ve already bought them
PRIMARK’S latest pyjama range has left shoppers totally divided – but what do you think?
Whilst food lovers are racing to get their hands on the new PJ sets, many fashionistas aren’t so keen.
One fashion fan, named Sophie, who is from Birmingham, took to social media to show off the two new pairs of pyjamas, leaving many open-mouthed.
Not totally convinced by the new range, the content creator asked her followers: “Have Primark taken it too far with the collabs?”
Sophie gave social media users a close-up look at the new summer sets – a Heinz Beans graphic cropped pyjama set and a Heinz Tomato Ketchup short pyjama set.
Both sets are just £11 and are sure to keep you looking and feeling cool this summer.
With the Heinz Beans graphic set, you’re sure to wake up full of beans.
This saucy set is made with a soft cotton for all night comfort and breathability.
The matching top and shorts sport an all-over beans print with the Heinz logo across the chest.
Whether you wear them to sleep, throw them on with your slippers for midnight snacking, or even make them your lazy-day lounge look alongside a robe and cosy socks, we’re sure they’ll bake your day (and night).
And you won’t be playing ketchup with your sleep thanks to the Heinz Tomato Ketchup pyjama set.
You can take your love of the classic condiment to the next level with these Heinz Ketchup pyjamas, which are particularly perfect for warmer evenings thanks to the cotton finish.
Coming in a tomato-red hue, the top enjoys a round neck, short sleeves, cropped hem and stars the sauce’s iconic label centre stage.
Completing the set are the white shorts, which feature an elasticated waistband for a comfy fit and showcase an all-over bottle print for a fun finish.
Sizes range from an XXS to an XXL, making these sets perfect for a variety of different body shapes.
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
BIG DIVIDE
The TikTok clip, which was posted under the username @sophsnextchapter, has clearly left many open-mouthed as it has quickly amassed 67,500 views in just 14 hours.
But social media uses were left hugely divided by Primark’s latest PJs – whilst some thought they were “too much”, others were desperate to nab a pair.
It’s so random!
Sophie
One person said: “They can’t be serious.”
To this, Sophie replied and wrote: “It’s so random!!”
Another added: “It’s too much.”
A third commented: “Oh goshhhhh..not for me.”
Getting these
TikTok user
Whilst someone else questioned: “Who actually wants this?”
But at the same time, many shoppers confessed that they have already bought the PJs, whilst others were keen to get their hands on them.
Fabulous' Deputy Fashion Editor on why Primark PJs are so popular
ABBY McHale reveals why Primark is renowned for its nightwear section.
Taking over large sections of the stores it has everything from trend led satin styles, to fluffy Disney PJ’s and everything in between.
Plus it means you can head to bed looking and feeling good without having to break the bank.
It’s also a great place to bag yourself a pyjama dupe.
Last year Primark had a great version of the Skims pyjamas and its latest dupe is that from Victoria’s Secret.
The pink striped pyjamas are a great match for that of the American lingerie brand, I even have a pair myself.
They’re lightweight, super comfortable and only a fraction of the price – what’s not to love.
One fashion fan admitted: “I need the ketchup ones.”
A second chimed in: “Not me lying in bed watching this video in my beans jammies.”
Another user shared: “Getting these.”
Whilst one woman beamed: “I’d fully wear the beans.”
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