I’m a size 10 and my bestie is a 22 – you need to run to Tesco’s F&F, our new swimwear looks great on everybody
TWO best friends are proving that size has no limits when it comes to fashion.
So if you want to look fabulous this summer, regardless of your body shape, then you’ve come to the right place.
And if your swimwear drawer could do with an upgrade, then look no further.
Ellie Buckles, who is five foot seven and wears a size 10, was joined by her bestie, Iz Greenfield, who is five foot four and is a size 22.
In a short clip shared on social media, the content creators proudly showed off three new swimwear options, which they nabbed from F&F at Tesco.
So if you need another excuse to pop down to your local supermarket, the F&F fashion is sure to call your name.
Posting online, F&F Clothing shared a video of the size inclusive duo showing off their new supermarket fashion, leaving many open-mouthed.
Alongside the video, the chain penned: “Matching with your bestie for Summer 2024 – just like @izand.el.”
The brunette beauties first tried on a gorgeous white bikini, which has an eye-catching, statement gold detail.
It’s perfect for chilling by the pool and is sure to ensure that not only will you look fabulous, but you’ll stay cool at the same time.
Next up, the influencers modelled a jaw-dropping geometric white and black swimsuit, which has recently gone viral online.
The cool cozzie is priced at just £22.50 and is sure to turn heads this summer.
And if black is your colour, you’re bound to be thrilled when you see the chain’s black, sparkly swimsuit.
It’s a wardrobe essential but also a staple piece, and for only £22.50, we think it’s perfect.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
FASHION FANS REACT
The Instagram clip, which was posted on the official @fandfclothing account, has clearly impressed many, as it has quickly amassed almost 3,000 likes and 75 comments.
Social media users were gobsmacked by the ‘stunning’ swimwear and many took to the comments to express this.
I love seeing items on different sized women
Instagram user
One person said: “The swimwear is just unreal.”
Another added: “Stunning bikinis.”
A third commented: “Both girls look fab and Iz looks absolute fire in that white bikini.”
Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there's no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg...
They’re convenient – Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable – For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think – With a customer database larger than the average high street store, shops like ASDA, Sainsbury’s and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
At the same time, many shoppers were pleased to see different sized women modelling the same fashion pieces.
One user beamed: “I love seeing items on different sized women. Being a larger lady myself, it’s great not to see stick thin models. You both are truly beautiful.”
A second chimed in: “This is how fashion should be modelled. Every gorgeous body is shown in each style.”
Whilst someone else agreed: “Finally! Big girls DO MATTER! Well done to both of you. Absolutely smashing it.”
Win an £8k trip of a lifetime to the Maldives
FABULOUS is the home of high-street fashion – we even launched our own range earlier this month.
And now our Fabulous High Street Fashion Awards are back – giving you the chance to voice your opinion on all your favourite brands.
Do you love a shopping spree at M&S or are you more of an F&F woman?
Do you lust after celebrity partnerships or are you all about the perfect pair of shoes?
Have your say and you could win a dream holiday – we’ve teamed up with Ifuru Island Maldives to create an amazing prize.
You could win 7 nights for two adults in a Sunset Sky Suite at Ifuru Island Maldives on an Exclusively Yours Premium All-Inclusive package, plus return economy flights from London to Maldives and return domestic transfers for two adults.
For your chance to win this dream getaway, vote and enter HERE by July 28, 2024. T&Cs apply*