‘It feels like I’m being washed with melted chocolate’ shopper says as Lush sells ‘luxurious Nutella-inspired’ body wash
CALLING all chocoholics! Lush is now selling a “Nutella-inspired” shower gel and it is leaving shoppers “obsessed.”
One woman uploaded a video explaining how it felt like she was “washing with melted chocolate” – in a good way.
On her @thelushconnoisseur account, which often rates products from the brand, she showed the gel in action.
She said: “Lush has created a Nutella-inspired shower gel.
“It’s made from hazelnut, milk, and cocoa.
“It literally looks and smells exactly like Nutella.
“Wow, I am in love. I am just obsessed.
“It looks so edible. Delicious.”
The ‘Posh Chocolate’ Lush product is said to be “deliciously hydrating and softening”, and it comes in a number of sizes.
On the Lush website or on their app, you can pick up a 100g tub for £9, while their 225g alternative is £18.
The shopper added: “It’s such a thick and luxurious shower gel.
“It feels like I’m washing with melted chocolate. It’s so creamy and soothing.
“The scent is to die for.
“If you have any friends or family that love Nutella, this would be their perfect gift.
“I can still smell the chocolatey scent now. It’s super sweet and indulgent.
“I’m off to go and finish off my chocolatey wash with some actual Nutella. Bye!”
The Lush website states: “This deliciously self-centred – and completely vegan – chocolate body wash is packed with cocoa powder, hazelnut milk and Fair Trade organic aloe vera gel, combining to soften your skin while leaving you smelling good enough to eat.
“Cocoa powder has a silky texture and marvellously sweet scent, while glycerine increases skin hydration, easing signs of drying.”
And it is very easy to use.
Simply “scoop out a good handful and inhale the rich cocoa aroma while you work it all over your body then rinse off.”
Many Lush fans seemed desperate to snap up the limited-edition product.
One said: “Looks sooooo nice I can’t wait to try it!!”
Another added: “Wow I need this lol.”
And a third commented: “It looks kind of like you putting fake tan on.”
10 things you didn’t know about Lush
- Lush was founded in 1995 by six co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves.
- Lush products are 100% vegetarian, 85% vegan, against animal testing and completely handmade.
- There are 900 stores worldwide in 49 countries, 250 of which are in the USA.
- Lush’s dedicated fans are known as ‘Lushies’.
- Lush accepts Bitcoin to allow for more global payment to be made on its UK online store through the use of this decentralised currency.
- The Oxford Street Store in London is the largest Lush store in the world.
- In 2009, Lush launched its first in-store Spa which offers massage treatments, facials and relaxing baths using Lush products.
- Lush make 33.6m bath bombs by hand every year.
- In 2023, Lush was ranked number 123 for the World’s Top Companies for Women according to Forbes.
- Lush’s Tisty Tosty bath bomb ingredients are taken from a medieval love spell.