M&S launch a brand new underwear with hidden secret that will help THOUSANDS of women in Britain

WHEN it comes to knickers, M&S certainly know what they’re doing.

In the last year they have sold a whopping 60 million pairs of pants, with official M&S figures revealing that one in two Brits bought their underwear there.

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For years we’ve been heading to Marks & Spencer to buy our smalls, but now they’re offering something new to customers.[/caption]

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Marks & Spencer are releasing a new lingered collection that will help women all over the UK.[/caption]

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M&S Stoma Knicker, £20 for a mixed pack of three[/caption]

For more than 95 years, good old Marks & Sparks have been staying on top of their game, responding to trends and moving with the times.

Nothing proved this more than when they launched their range of leak-proof ‘period pants’ in 2020.

They are now market leaders in this category, with 6,000 packs being sold every week in the last year.

But not one to rest on their laurels, the brand is now branching out into new territory and, from tomorrow, will be offering a range of underwear designed specifically for customers with stoma bags.

Working alongside charity Colostomy UK, they have created pants that are both stylish and comfortable, while also accommodating single or multiple stoma bags.

With more than 200,000 women living with stomas in the UK, they clearly spotted a gap in the market – and responded.

Soozie Jenkinson, Head of Lingerie Design at M&S says: “We have worked very closely with Colostomy UK and women living with stomas and by listening and responding to their needs, we have developed a range of knickers that are designed to provide comfort, support and all-day confidence.”

A quick Google search of ‘stoma knickers’ will show you uninspiring colours and £20 plus price tags for a single pair of pants from medical suppliers.

In comparison, M&S’ packs cost just £18 for three briefs.

And it’s not a case of having to wear big Bridget Jones-style pants just because you have a stoma – the design is in line with M&S’ classic brief shape, which accounts for a third of all their knicker sales.

And they’re available in their Brazilian knicker, too.

In terms of colour options, they come in packs of black and various shades of pink and nude.

They are cleverly designed, too. Inside, the briefs have elastic at the pocket opening, which keeps the stoma bag in place all day and night.

Libby Herbert, CEO of Colostomy UK, said the fact that M&S have addressed the demand for this much-needed underwear is hugely significant.

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M&S Stoma Knicker, £18 for a mixed pack of three.[/caption]

“Accessible underwear options for those living with stomas will enable them to shop with confidence and ease for the first time on the British High Street,” she says.

Also available in the stoma-friendly knicker range will be their High Leg and Brazilian styles with lace designs at £20 for a pack of three.

And they’ve created the underwear to match their bestselling bra styles, too.

Well done M&S – there’s nothing pants about this range, that’s for sure.