Miley reveals a $7 lip balm is the secret behind her perfect pout – ‘in-the-know’ fans say it rivals a cult-favorite
MILEY is a firm believer that you can have the best of both worlds, especially when it comes to makeup.
The pop star revealed that an affordable $7 lip balm is her beauty secret to the perfect pout while balling on a budget.
The “Flowers” singer applied the ITK, or “In the Know,” lip balm in a behind-the-scenes shot from a Gucci photoshoot, which immediately sparked fan intrigue.
The ITK Nourishing Balm is formulated with shea butter, coconut oil, cocoa seed butter, and vitamin E to hydrate and repair dry and cracked lips.
In an Instagram photo, Miley applied the balm over her lipstick as she prepared for her Gucci shoot.
The balm has a glossy finish, layered well over her lipstick without ruining the layer underneath.
Almost as if unveiling a hack, Miley upped the sheen of her matte lipstick without much effort.
Fans moved quickly to identify the purple tube after Miley’s endorsement, and unsurprisingly, soon after, the lip balm flew off the shelves.
Eager shoppers cleaned retailers like Walmart of its stock, but the lip balm is still available on Amazon.
Beauty fans who’ve tried it for themselves attested to the balm’s hydrating power.
One said they switched from the cult-favorite Aquaphor lip balm and haven’t looked back.
“I’m a ride-or-die Aquaphor girly, but I find myself reaching for this over the Aquaphor now,” she said.
“The thickness is perfect and not sticky. Also love that it’s unscented.
“It’s the perfect nighttime mask but also not too thick to where you couldn’t wear it throughout the day. Ordering another for my purse!”
Others gave the affordable buy a definitive title and called it the “best lip balm.”
“This lip balm is so smooth and has been great for my chapped lips,” said one reviewer.
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ITK Nourishing Lip Balm, $6.97, Amazon
“I even wear it with mascara for a natural glossy makeup look.”
“Obsessed with this lip balm! I use it every day, especially when I run; it keeps my lips moisturized for so long,” said another.
“I can’t live without it.”
Another skincare fan was shocked to see the lip balm quickly restore their lips’ health.
“It healed my chapped lips overnight! Never had a lip product be able to do that before,” they said.
“Definitely a must-buy again!”