Lidl shoppers rush to snap up 20p chocolate treats as supermarket launches major sale
LIDL shoppers are rushing to snap up 20p chocolate treats after the budget supermarket launched a major sale.
Posting on Facebook group Extreme Couponing and Bargains UK group, multiple shoppers have revealed the offer.
Aero and Milkybar tubes, as well as Cadbury Selection packs, are among the chocolate treats being sold for the cut down price.
One bargain hunter even shared her receipt, proving she only paid 20p for each item at a Lidl store in Llanishen, Cardiff.
Another shopper, who snapped up a pile of treats, confirmed the chocolates are all marked up at the lower price on the shelf.
Others showed how they’d bought Christmas puddings at the reduced rate too.
It comes as foodies have been running to Sainsbury’s to buy huge bags of Quality Street and Celebrations slashed to just £1.35.
One shopper who’d taken full advantage of the offer, showed otherworldly restraint, confirming rather than eating them now she was putting them “away for Easter bags”.
Meanwhile, Aldi has beaten rivals Lidl and Asda to be named the cheapest supermarket of 2024, Which? said.
The budget supermarket beat rivals for all 12 months of the year.
The research found that shoppers who stocked up at the discounter would have saved £393 a year compared to the most expensive alternative.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
The results for December showed that a shopping list of 56 groceries cost £100.29 on average at Aldi.
Lidl was just behind, as it was for every month last year.
A shop cost £101.48 at the supermarket with its loyalty scheme – making it £1.19 more expensive than Aldi.
Those who have not yet signed up to Lidl Plus would pay £101.56 for the same groceries, £1.27 more than Aldi.
Meanwhile, Waitrose was the most expensive supermarket every month of the past year.
Filling up your trolley at the supermarket in December would have set you back £129.83 – £29.54 more than at Aldi.
The list included both branded and own-brand items such as Birds Eye Peas, Hovis bread, milk and butter.
The analysis included special offer prices and loyalty prices where applicable but did not take into account multibuys.
Which? said as there are restrictions on who can access loyalty prices, it will only endorse the supermarket which has the lowest prices which are available to all customers.
Which? also compared the cost of a larger trolley of more than 150 items every month.
This took into account a larger number of branded items and did not include discount supermarkets Aldi and Lidl as they do not always stock some of these products.
How to save money on your food shop
Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year:
Odd boxes – plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.
Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.
Sainsbury’s also sells £2 “Taste Me, Don’t Waste Me” fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps – food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.
Some of the most notable ones include Too Good to Go and Olio.
Too Good to Go’s app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.
Yellow sticker bargains – yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.
But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here.
Super cheap bargains – sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they’ve found on the cheap, including food finds.
“Downshift” – you will almost always save money going for a supermarket’s own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as “downshifting” and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.