Famous bagels shop hoping to cash in by charging hefty price for limited edition jacket
A FAMOUS bagels shop aims to make extra dough — by charging customers £145 for a branded jacket.
Beigel Bake hopes loyal fans will find the limited edition gear as much to their taste as the food products.
The East London outlet’s embroidered graphic jackets, made with recycled materials, are part of an online range with £50 T-shirts and tote bags for £5.
It says: “Like our beigels, we take pride in providing the best quality garments.”
Some customers praised the idea but one wrote: “It’s cool, but it’s not worth spending that much money for.”
The Brick Lane takeaway was opened in 1974 by Israeli expat brothers Asher and Sammy Cohen.
Asher’s son Daniel now runs it and it makes 3,000 filled bagels a day.
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