Sony’s new A7 III is a $2,000 full-frame mirrorless camera that should terrify Canon and Nikon
Sony spent 2017 releasing pricey powerhouse cameras like the A9, but today the company announced one that sounds almost as good at half the price. The new full-frame A7 III splits the difference between the pixel-packed A7R III and the A7S II, the company’s low light and video king. It boasts big-time speed and just about everything else you could ask for, all for $1,999 (body only) when it ships in April.
The A7 III is being positioned by Sony as the “basic full-frame model” of its mirrorless camera lineup. But the new shooter is anything but. The centerpiece of the A7 III is a brand new backside illuminated 24.2-megapixel sensor with 5-axis optical image stabilization.