East2's eUno ecosystem revolutionizes global rewards programs, focusing on individual benefits and inclusivity for businesses of all sizes. KM Malta Airlines launches the first KM Rewards program, enhancing engagement and benefits for both travelers and the Maltese business community.
East2’s eUno ecosystem is the single biggest change in the global rewards landscape in decades. A complete re-imagining of Rewards programs. eUno turns existing rewards programs on their head by focussing on the individual. KM Malta Airlines’ KM Rewards is the first program to launch in the eUno ecosystem – a world first for Malta.This partnership provides a unique opportunity for KM Malta Airlines to engage with both the Maltese community (whether travelling or not), and people travelling to Malta for business or leisure.KM Rewards is not only great for its members, it will also provide significant benefits to the Maltese business community in new and innovative ways.
In addition to focussing on the individual, another large differentiator of the eUno ecosystem is Inclusivity for businesses regardless of size. Small to medium enterprises (SME’s) including independent restaurant and hotel chains, are typically excluded from the benefits of rewards programs. Not any longer.
By removing barriers to entry such as having no entry or subscription fees and eliminating cash flow problems by providing real time payment to businesses for rewards transactions, eUno enables participation by almost any SME, levelling the playing field for local businesses.
Roy Kinnear, CCO of KM Malta Airlines comments that; “East2’s consumer-centric eUno ecosystem allows our travellers and the Maltese community to easily earn and spend SkyBux (our reward coin) on KM Malta Airlines flights, ancillaries and coming soon, through discretionary spend, such as when dining out, local transportation, retail shopping or island experiences.
Being proudly Maltese, KM Malta Airlines wants as many local Maltese businesses to benefit from KM Rewards as possible, creating or expanding their own rewards capabilities to drive increased traffic and conversions, and establishing a whole new profit stream. All of which will really benefit local businesses.
We are very proud that KM Malta Airlines is the first airline in the world to offer this innovative capability to our local business community.”
Mick Sharry, the new CEO of East2 commented; “We are delighted to have a progressive airline like KM Malta Airlines lead the way in adopting our eUno global ecosystem for their rewards program. They are passionate about the local community and supporting Maltese businesses and their commitment to creating an innovative Maltese Islands digital marketplace demonstrates that. We know this will place KM Malta Airlines at the forefront of both customer innovation and local business community engagement providing a powerful competitive advantage.
We are proud to launch the first phase of the KM Rewards and the upgraded offering will become available to travellers, business owners and the local community soon. Benefits will progressively grow throughout 2024 and beyond.”
The KM Rewards App is now available for download on App Store and Google Play.
East2 Technology appoints Mick Sharry as CEO
Mick Sharry has been a great advisor and supporter to East2 for a number of years and Mick is a strong advocate for the rapidly emerging Web3.0 world and East2’s vision of creating a new re-imagined consumer centric rewards model for businesses. East2’s eUno platform delivers to the rapidly changing consumer behaviour and expectations, seeking flexibility aligned with their individual lifestyles and values.
Mick brings twenty years of successful senior leadership experience across Australia, North America, South East and Central Asia, South America and the Caribbean. Most notably as Vice President of a TSX listed company he was directly responsible for a 30x growth in market capitalisation from $20m to $650M over a 5.5 year period and a successful exit through taking the company private to a group of Hong Kong investors.
Prior to that he held senior technical roles successfully integrating cutting edge technology into real world applications globally.
Stephen Bartlett-Bragg, Co-founder & Executive Director commented; “We are delighted that Mick has come aboard at an important inflection point having deployed phase 1 of eUno for KM Malta Airlines’ reimagined rewards program and as we expand globally.”
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