Trisha Yearwood To Attend NMG PrimeTime Expo
Yearwood will appear in partnership with Legacy Classic|Modern to promote her new XXX’s and OOO’s Collection
Nationwide Marketing Group (NMG) has announced that three-time Grammy-winning country music artist Trisha Yearwood will be attending the buying group’s PrimeTime Expo in August to promote the new XXX’s and OOO’s collection in her new Trisha Yearwood Home furniture line. This collection, her tenth, marks the first collection launched in partnership with Legacy Classic | Modern.
“As soon as Legacy and Trisha formed a partnership, we knew we had to invite her to PrimeTime,” said Jeff Rose, VP of furniture, bedding and outdoor for Nationwide. “Legacy lives up to its name as a long-standing Nationwide vendor — and we are proud to not only offer the Trisha Yearwood Home Collection to our members but give them a chance to meet her in person and witness her hands-on commitment to her brand and to Legacy.”
Not only is Yearwood invested in the independent retailers who carry her line, but she is also focused on the homeowners who support their local businesses. When asked about the person she had in mind when she designed the XXX’s and OOO’s Collection, Yearwood answered, “People who — like me — really live in their homes. They aren’t spotless, and you feel you can lean back and get comfortable. Someone who wants a home that is comfortable yet beautiful and elegant.” The modern farmhouse inspired XXX’s and OOO’s Collection by Trisha Yearwood is a nod to her hit 1994 song, “XXX’s and OOO’s (An American Girl).”
“Trisha has been extremely receptive to any initiative that promotes the success of Legacy – Trisha collaboration,” said Chris Pelcher, president of Legacy Classic | Modern. “It’s refreshing to work with a celebrity who is a true partner and incredibly down to earth. We look forward to growing and engaging with her new retail prospects within the NMG membership and this expo.”
As a whole home collection, XXX’s and OOO’s include furniture for the bedroom, dining room, living room, and home office in four finish options — Cotton, Amber, Cocoa and Bellflower — with select pieces featuring signature X and O details.
NMG’s three-day PrimeTime tradeshow takes place August 11-13, 2024 in Las Vegas. The expected 3500 attendees will have the opportunity to see Yearwood during several key events taking place on the show’s final day, Tuesday, August 13. While full details will be shared with NMG members at the upcoming show, the following is a brief outline of the day’s events with Yearwood.
- 3:00 p.m. – 3:50 p.m. — Trisha Yearwood Fireside Chat held during the WIN: Women in Nationwide session
- 4:00 p.m. – 5:00 p.m. — Trisha Yearwood meet and greet at the Legacy booth on the PrimeTime expo show floor
- 5:15 p.m. – 5:45 p.m. — Trisha Yearwood + VIP Retail M&G cocktail reception
Nationwide members can learn more about the Trisha Yearwood Home Collection and Legacy Classic | Modern via MemberNet.
Registration for the PrimeTime expo is still open as well at: https://nmg.swoogo.com/nationwideprimetimelasvegas
About Nationwide Marketing Group
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing, and business support organization of its kind, representing billions in combined annual sales across the membership. For over 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication, and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment.
About Legacy Classic | Modern
Modern is a leading supplier of quality fashion bedroom, dining, accent, youth, and motion furniture to retailers in the US and internationally. Based in High Point, NC, we are celebrating our 25th year in business in 2024. As part of the Samson portfolio of brands, we utilize state-of-the-art manufacturing, global logistics, and best-in-class service.
See also: Nationwide Marketing Group Opens August PrimeTime Member Registration