Hisense Joins The 8K Association

Hisense reconfirms commitment to the 8K ecosystem

Hisense has announced that it is now a member of the 8K Association, joining other companies in a cross-industry group dedicated to growing the 8K ecosystem.

“Hisense’s membership in the 8K Association marks a significant step in our ongoing mission to  enhance the home entertainment experience,” said David Gold, President of Hisense Americas and Hisense USA. “We are eager to contribute to the 8K ecosystem and collaborate with other industry leaders to accelerate the integration of 8K technology into the home entertainment experience.” 

As Hisense has been investing in research and development to improve the resolution and image quality of its televisions, the company looks to use its membership to strengthen its influence on the development and deployment of 8K technology. The 8K Association has experienced substantial growth in its membership, with companies from diverse sectors of the 8K ecosystem joining to shape the future of 8K content.

“Hisense’s addition to the 8K Association expands our collective of industry leaders,” said Mike Fidler, Executive Director of the 8KA. “Their dedication to innovation and excellence in consumer electronics will be instrumental in our shared efforts to promote 8K technology and its  benefits.” 

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