Falken tread global path with multi-year Liverpool deal
July 18 – Liverpool, in Hong Kong on the first leg of their pre-season tour, have announced Japanese firm Falken Tyres as a new global sponsor.
Falken will be designated the club’s Official Tyre Sponsor in a deal that starts with the 2017//18 season and is described as “multi-year”. No value has been put on the sponsorship. Falken take over from Maxxis who had been the club’s tyre sponsor for eight years but whose contract ended with the 2016/17 season.
The post Falken tread global path with multi-year Liverpool deal appeared first on Inside World Football.