Virgin Media adds sleeve sponsorship to shirt deal at Saints
July 18 – Southampton’s main club sponsor Virgin Media has added the shirt sleeve sponsorship to its package. The media brand will now have its logo on the front of the shirt and the newly created sleeve position.
TV and broadband provider Virgin Media are now in the second year of a three-year deal with Southampton having taken over take over from consumer electronics firm Veho in a three-year deal last season.
No figure has been released for the price Virgin Media are paying for the sleeve sponsorship,
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