AC Milan punt on regional expansion with Yabo Sports deal in Asia
September 8 – AC Milan, which has renewed focus on creating regional sponsorships, has signed a three-year deal with casino and sportsbook operator Yabo Sports as an official regional partner across Asia.
Yabo Sports will have a spot in AC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project aimed at increasing engagement opportunities with Chinese fans.
AC Milan chief revenue officer Casper Stylsvig said: “We are delighted to partner with Yabo Sports,
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