Leicester City expand Vitality partnership to newly acquired women’s team
September 8 – Premier League Leicester City, whose owners King Power completed the acquisition of the women’s team of the same name last month, have signed the first major sponsor for their new team in health and life insurance firm Vitality.
Vitality become the Official Wellness Partner of the club ahead of the 2020/21 FA Women’s Championship campaign. It is a recognition of the ambition King Power have for the team that has gone fully professional for the first time this season and is targeting promotion to the top tier of the women’s game in England.
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