ATP unveils Momentum: Digital tribute to tennis fans at the 2024 Nitto ATP Finals

pThe ATP is proud to present Momentum, a limited-edition collection of official memorabilia based on the 2024 a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a in Turin (10-17 November). The collection transforms the drama and intensity of the ATP Tour's flagship event into unique digital mementos for fans to keep forever./p

pMomentum is an eight-day experience where fans claim Traces: digital memorabilia, crafted from match data, that retell the story of tennis. As the tournament progresses, fans will be welcomed to claim a Trace from each of the 15 singles matches ndash; a personal keepsake to relive showdowns between the worldrsquo;s greatest players./p

pAs fans build their collections, the intention behind Momentum will be revealed: recognising the fans and their love for the game. Each Trace is time-limited, claimable exclusively during a 24-hour window on match day. Whether in the stands or watching from around the world, fans can now mark their engagement with iconic a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a moments via these trophies of fandom./p

pldquo;Momentum is about recognising and giving back to the fans,rdquo; said Mark Epps, ATP Director of Communications and Web3. ldquo;There are fans all over the world that never miss a moment of tennis, and to date there has been no way to celebrate that. This experience gives them the chance to prove lsquo;I was therersquo; for our flagship tournament - and to come away with beautiful memorabilia that capture its drama.rdquo;/p

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pMomentum has been created in collaboration with Trace, a UK-based tech startup pioneering proof of fandom through blockchain-based digital memorabilia, with official match data provided by Tennis Data Innovations (TDI)./p

pldquo;Being a true fan is a commitment,rdquo; said Tareq Nazlawy, CEO of Trace. ldquo;Using blockchain technology and data-led storytelling, we can now recognise that commitment with digital mementos which are as enduring as the moments they commemorate. With Momentum, wersquo;re inviting the global tennis community to stand up and be counted in this shared digital experience.rdquo;/p

pDonrsquo;t miss your chance to be part of Momentum during the 2024 a href='https://www.atptour.com/en/tournaments/nitto-atp-finals/605/overview'Nitto ATP Finals/a (10-17 November). Create your account and claim your Traces for free at https://atp.trace.fan./p

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