UNC AD Bubba Cunningham welcomed Bill Belichick by donning a suit jacket with cut-off sleeves

Bill Belichick — a 72-year-old who has never coached college football — was welcomed to Chapel Hill on Thursday as North Carolina’s new football coach. And the man who hired the six-time Super Bowl winner even showed up to the introductory press conference with a prop of his own.

Throughout Belichick’s time with the Patriots, his wardrobe choice on the sidelines remained consistent. It was a hoodie or a sweatshirt with the sleeves cut off. And while Belichick was presented with a sleeveless UNC hoodie during the press conference, athletic director Bubba Cunningham took it a step further.

He welcomed Belichick by putting on a suit jacket that had the sleeves cut off.

North Carolina Athletic Director put on a sleeveless jacket for Bill Belichick pic.twitter.com/VwN5ST10ZH

— CBS Sports College Football (@CBSSportsCFB) December 12, 2024

If there was any doubt that Cunningham chose Belichick in part to make a national splash, the sleeveless suit jacket all but confirmed the motive. North Carolina wants a show and is willing to risk a Herm Edwards/Charlie Weis-type situation for the national attention.

But hey, the jacket did get Belichick to laugh. It can be done.