UFC CEO Dana White joins Mark Zuckerberg's Meta board of directors

UFC CEO Dana White is now in business with Mark Zuckerberg.

Meta, formerly known as Facebook Inc., announced Monday the UFC CEO has joined the company’s board of directors along with John Elkann, CEO of Exor; and Charlie Songhurst, former General Manager and Head of Global Corporate Strategy at Microsoft.

“Dana, John and Charlie will add a depth of expertise and perspective that will help us tackle the massive opportunities ahead with AI, wearables and the future of human connection,” Zuckerberg, founder and CEO of Meta, said in a news release.

White, who’s mainly known for his work with the UFC, which spans over two decades, showed eagerness for the new venture.

“I’ve never been interested in joining a board of directors until I got the offer to join Meta’s board,” White said. “I am a huge believer that social media and AI are the future. I am very excited to join this incredible team and to learn more about this business from the inside. There is nothing I love more than building brands, and I look forward to helping take Meta to the next level.”

The announcement may not come entirely out of left field. Zuckerberg is a public fan and supporter of the UFC, and in recent years has been attending events, and seen hanging out with fighters and White himself. He even was one of the cornermen for Alexander Volkanovski at UFC 298. In addition, the UFC also used to stream its preliminary card fights on Facebook Live.