GBM Sports And Rygg Announce Global Partnership To Take ‘The Heist’ Worldwide In 2026
GBM Sports, the UK’s fastest-growing boxing promotion, today announced a groundbreaking strategic partnership with Rygg, a leading Australian sports medicine company, to take its revolutionary one-night tournament format, ‘The Heist’, global in 2026. This major collaboration with Rygg – founded by renowned orthopaedic surgeon Dr. Steve Andrews and dedicated to science-backed performance and recovery solutions – will power ‘The Heist’ as it expands beyond the UK, bringing high-stakes, single-elimination action to multiple continents and featuring top international talent in explosive events designed to crown champions in one unforgettable night.
Led by CEO Izzy Asif, GBM Sports has rapidly risen to prominence since its founding in 2022. Recognised as the second-best promoter in Boxing News’ Promoter of the Year 2025 awards – behind only His Excellency Turki Alalshikh – GBM has delivered landmark events, including its first world title fight at Doncaster’s Eco-Power Stadium, where Terri Harper successfully defended her WBO lightweight crown in front of a passionate hometown crowd.
The inaugural ‘The Heist’ in November 2025 at Connexin Live in Hull was a resounding success, captivating fans with an eight-man super middleweight bracket featuring Britain’s top contenders, undefeated prospects, and former champions. Streamed live on DAZN, the event delivered non-stop drama, culminating in a thrilling grand final and a substantial cash prize for the ultimate winner. Now, powered by this strategic partnership with Rygg, ‘The Heist’ will go worldwide in 2026 – staging events across different continents, showcasing the best fighters from around the globe in a format that guarantees maximum excitement, unpredictability, and reward. Fans can expect bigger prizes, elite matchups, and the kind of edge-of-your-seat action that redefines tournament boxing, with Rygg’s innovative products supporting athletes’ preparation and recovery. Rygg and GBM Sports will take ‘The Heist’ across four continents and five countries in an unprecedented international rollout, beginning in Dubai in April before travelling to Majorca, the United Kingdom, Australia, and the United States. The global series underscores GBM’s ambition to become a truly international boxing promotion and positions the company as one of the first UK-based promoters to successfully penetrate and operate at scale across these major global markets. With each event tailored to its host territory while retaining the signature high-stakes, one-night tournament format, ‘The Heist’ is set to redefine how boxing tournaments are presented worldwide. Global broadcast partnerships for the 2026 series will be announced soon.
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