TV ratings are in for NASCAR’s Daytona 500 week

The 68th Daytona 500 received 7.489 million viewers airing on FOX on Sunday afternoon according to data from the Nielsen Panel + Big Data, which has been used since September to measure ratings.
A reminder about Big Panel + Data: Before September, Nielsen used ‘people meters’ in household panels. The new model combines that with data from cable boxes and smart TVs approximately representing ...Keep reading