Arkansas freshman Darius Acuff Jr. lands historic shoe deal

(Photo credit: Nelson Chenault-Imagn Images)

Arkansas All-American Darius Acuff Jr. has a deal with Reebok to become the first NCAA men's athlete to land a signature shoe from a major U.S. brand while still in college.

Reebok head of basketball Jide Osifeso confirmed the historic agreement with ESPN on Tuesday.

A 19-year-old freshman for the Razorbacks, Acuff was named the 2025-26 Southeastern Confere