Q&A: IHOP’s CMO Discusses IHOb and the Toughest Aspect of Being a Challenger Brand

One of Brad Haley's goals at IHOP over the past 18 months has been to unlock what he called the "latent love" for the chain. Since its launch in Los Angeles in 1958, IHOP has been a symbol of Americana. But in more recent times, the DineEquity brand had struggled to stand out in the...