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Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign


For the dopest mani-pedi in town, head over to Nu Nail where the designs are "anything but half baked." And if you're looking for something a little more cerebral, try Cliffside Books for "high-quality inspiration" while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses--slightly cheesy and...

New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside


Omnicom-owned DDB Paris' chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the agency, a newly created position that will allow him to remain involved in the 26-year-old business that began as Louis XIV in 1994...

Navigating Change in Connected Commerce With Kenvue


In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era. The conversation begins with Tipograph and Hofstetter exploring the challenges...

Navigating the Modern Marketing Landscape: Lessons From Deloitte CMO Suzanne Kounkel


In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as...

Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign


ESPN is ready to kick off its first season with the National Women's Soccer League. Today, the company debuted a national brand campaign, "It's So On," which runs from Feb. 27 to March 31 across TV, digital, social and paid channels. From creative agency Preacher, the sports marketing spot features retired NWSL champion and World...

Google Is Paying Publishers to Test an Unreleased Gen AI Platform


Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools...

Inside the Global Quaker Campaign Making Everyone Cry


Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a father and son together in the kitchen of their home, the full spot, at two minutes and 20 seconds, spans decades, beginning as they...

The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere


Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital...

The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference


As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is...

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